Skip to main content

Positive Influence Maximization Algorithm Based on Three Degrees of Influence

  • Conference paper
  • First Online:
Book cover Intelligent Data Engineering and Automated Learning – IDEAL 2016 (IDEAL 2016)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9937))

Abstract

Influence maximization aims to find a subset of nodes in social networks and make the propagation of their influence maximized. Usually, greedy algorithms for LT model have long execution time. To solve this problem, based on Three Degrees of Influence Rule (TDIR) we proposed a heuristic algorithm TDIA. We used LT-A model and change the formula of attitude weight in the model by considering the impact of three degrees of influence on attitude. We conducted extensive experiments on two real-world signed social network datasets and the experiment results showed that TDIA has much shorter execution time than LT-A Greedy algorithm and its positive influence spread is close to the greedy algorithm.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Epinions social network. http://snap.Standford.edu/data/soc-Epinions1.html

  2. Slashdot social network. http://snap.stanford.edu/data/soc-Slashdot0811.html

  3. Chen, W., Collins, A., Cummings, R., Ke, T., Liu, Z., Rincon, D., Sun, X., Wang, Y., Wei, W., Yuan, Y.: Influence maximization in social networks when negative opinions may emerge and propagate. In: SDM, vol. 11, pp. 379–390. SIAM (2011)

    Google Scholar 

  4. Chen, W., Wang, Y., Yang, S.: Efficient influence maximization in social networks. In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 199–208. ACM (2009)

    Google Scholar 

  5. Chen, W., Yuan, Y., Zhang, L.: Scalable influence maximization in social networks under the linear threshold model. In: 2010 IEEE International Conference on Data Mining, pp. 88–97. IEEE (2010)

    Google Scholar 

  6. Christakis, N.A., Fowler, J.H.: Connected: The Surprising Power of Our Social Networks and How they Shape Our Lives. Little, Brown Company, New York (2009)

    Google Scholar 

  7. Domingos, P., Richardson, M.: Mining the network value of customers. In: Proceedings of the Seventh ACM SIGKDD International Conference On Knowledge Discovery and Data Mining, pp. 57–66. ACM (2001)

    Google Scholar 

  8. Goyal, A., Lu, W., Lakshmanan, L.V.: Celf++: optimizing the greedy algorithm for influence maximization in social networks. In: Proceedings of the 20th International Conference Companion on World wide web, pp. 47–48. ACM (2011)

    Google Scholar 

  9. Goyal, A., Lu, W., Lakshmanan, L.V.: Simpath: an efficient algorithm for influence maximization under the linear threshold model. In: 2011 IEEE 11th International Conference on Data Mining, pp. 211–220. IEEE (2011)

    Google Scholar 

  10. Jung, K., Heo, W., Chen, W.: Irie: Scalable and robust influence maximization in social networks (2011). arXiv preprint arXiv:1111.4795

  11. Kempe, D., Kleinberg, J., Tardos, É.: Maximizing the spread of influence through a social network. In: Proceedings of the ninth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 137–146. ACM (2003)

    Google Scholar 

  12. Leskovec, J., Krause, A., Guestrin, C., Faloutsos, C., VanBriesen, J., Glance, N.: Cost-effective outbreak detection in networks. In: Proceedings of the 13th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 420–429. ACM (2007)

    Google Scholar 

  13. Li, D., Xu, Z.M., Chakraborty, N., Gupta, A., Sycara, K., Li, S.: Polarity related influence maximization in signed social networks. PloS one 9(7), e102199 (2014)

    Article  Google Scholar 

  14. Li, S., Zhu, Y., Li, D., Kim, D., Ma, H., Huang, H.: Influence maximization in social networks with user attitude modification. In: 2014 IEEE International Conference on Communications (ICC), pp. 3913–3918. IEEE (2014)

    Google Scholar 

  15. Liu, B., Cong, G., Zeng, Y., Xu, D., Chee, Y.M.: Influence spreading path and its application to the time constrained social influence maximization problem and beyond. IEEE Trans. Knowl. Data Eng. 26(8), 1904–1917 (2014)

    Article  Google Scholar 

  16. Lv, S., Pan, L.: Influence maximization in independent cascade model with limited propagation distance. In: Han, W., Huang, Z., Hu, C., Zhang, H., Guo, L. (eds.) APWeb 2014. LNCS, vol. 8710, pp. 23–34. Springer, Heidelberg (2014). doi:10.1007/978-3-319-11119-3_3

    Google Scholar 

  17. Qin, Y., Ma, J., Gao, S.: Efficient influence maximization based on three degrees of influence theory. In: Dong, X.L., Yu, X., Li, J., Sun, Y. (eds.) WAIM 2015. LNCS, vol. 9098, pp. 465–468. Springer, Heidelberg (2015). doi:10.1007/978-3-319-21042-1_42

    Chapter  Google Scholar 

  18. Wang, H., Yang, Q., Fang, L., Lei, W.: Maximizing positive influence in signed social networks. In: Huang, Z., Sun, X., Luo, J., Wang, J. (eds.) ICCCS 2015. LNCS, vol. 9483, pp. 356–367. Springer, Heidelberg (2015). doi:10.1007/978-3-319-27051-7_30

    Chapter  Google Scholar 

  19. Zhang, H., Dinh, T.N., Thai, M.T.: Maximizing the spread of positive influence in online social networks. In: 2013 IEEE 33rd International Conference on Distributed Computing Systems (ICDCS), pp. 317–326. IEEE (2013)

    Google Scholar 

  20. Zhou, C., Zhang, P., Guo, J., Zhu, X., Guo, L.: Ublf: an upper bound based approach to discover influential nodes in social networks. In: 2013 IEEE 13th International Conference on Data Mining, pp. 907–916. IEEE (2013)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Qun Yang .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing AG

About this paper

Cite this paper

Lei, W., Yang, Q., Wang, H. (2016). Positive Influence Maximization Algorithm Based on Three Degrees of Influence. In: Yin, H., et al. Intelligent Data Engineering and Automated Learning – IDEAL 2016. IDEAL 2016. Lecture Notes in Computer Science(), vol 9937. Springer, Cham. https://doi.org/10.1007/978-3-319-46257-8_54

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-46257-8_54

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-46256-1

  • Online ISBN: 978-3-319-46257-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics