Skip to main content
SpringerLink
Log in
Book cover

International Internet of Things Summit

IoT360 2015: Internet of Things. IoT Infrastructures pp 129–135Cite as

The Use of E-communication in Promoting Selected Religious, Cultural and Historical Monuments in Presov in the East of Slovakia

  • Conference paper
  • First Online:

  • 1732 Accesses

Abstract

Prešov, located in the east of Slovakia, is famous for religious, cultural and historical monuments, most of which are used by denominations for religious purposes and are of great importance to communities’ religious life. Their promotion to target audiences in both domestic and global tourism market via modern promotional tools is of topical significance. This paper aims at examining the use of e-communication tools in promoting selected monuments with emphasis on social networks when addressing target audiences that include tourists (believers and unbelievers) from Slovakia and abroad.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Pamiatkový úrad Slovenskej republiky. Ochrana pamiatok. http://www.pamiatky.sk/sk/page/ochrana-pamiatok. Accessed 10 May 2014

  2. Ali Taha, V.: Podpora a rozvoj kultúrneho a kreatívneho turizmu prostredníctvom využitia sociálnych médií. APVV Výskum súčasného stavu a možností marketingovej komunikácie významných kultúrnohistorických a pútnických miest v Prešovskom kraji a regióne Slaskie prostredníctvom internetových nástrojov s dôrazom na sociálne siete: zborník príspevkov vybraných štúdií výskumného grantu APVV SK-PL-0061-12. Štefko, R., S. Jenčová, E. Litavcová (eds.), pp. 51-57. Bookman, s.r.o., Prešov (2013)

    Google Scholar 

  3. Kotler, P., Amstrong, G.: Marketing Bratislava: Slovenské pedagogické nakladateľstvo (1992)

    Google Scholar 

  4. Kotler, P., Keller, K.: Marketing Management 14/E. Prentice Hall, Upper Saddle River (2012)

    Google Scholar 

  5. Stefko, R., Nowak, S.: Cooperation shrines of Europe in regional management and development. Pol. J. Manag. Stud. 10(2), 209–215 (2014)

    Google Scholar 

  6. Grabara, J.: Employer’s expectations towards the employees from the marketing and management department. Pol. J. Manag. Stud. 7, 58–70 (2013)

    Google Scholar 

  7. Štefko, R., et al.: Marketing našej súčasnosti, pp. 4–99. Bookman, Prešov (2013)

    Google Scholar 

  8. Jakubíková, D.: Marketing v cestovním ruchu. Grada Publishing, a.s., Praha (2009)

    Google Scholar 

  9. Gúčik, M., et al.: Marketing cestovného ruchu. Slovak-SwissTourism, Banská Bystrica (2011)

    Google Scholar 

  10. Přikrylová, J., Jahodová, H.: Moderní marketingová komunikace. GradaPublishing, a.s., Praha (2010)

    Google Scholar 

  11. Mesto Prešov – Kalvária. http://www.presov.sk/portal/?c=12&id=3106. Accessed 10 May 2014

  12. Mesto Prešov – Evanjelické kolégium. http://www.presov.sk/portal/?c=12&id=3087. Accessed 10 May 2014

  13. Mesto Prešov – Synagóga. http://www.synagoga-presov.sk/. Accessed 10 Sept 2014

  14. Smoląg, K.: IT solutions in the context of operation of virtual supply chain. Gospodarka Materiałowa i Logistyka 12, 84–88 (2011)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Faculty of Public Administration, Pavol Jozef Šafárik University in Kosice, Popradská 66, 040 00, Košice, Slovakia

    Martina Ferencová

  2. Faculty of Management, Czestochowa University of Technology, Armii Krajowej 19B, 42-200, Częstochowa, Poland

    Beata Ślusarczyk & Sebastian Kot

  3. Roman Catholic Archbishopric Košice, Košice, Slovakia

    Veronika Mišenčíková

Authors
  1. Martina Ferencová
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Beata Ślusarczyk
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Sebastian Kot
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Veronika Mišenčíková
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Martina Ferencová .

Editor information

Editors and Affiliations

  1. IBM Research , Haifa, Israel

    Benny Mandler

  2. CONNECT Centre, Trinity College, University of Dublin, Dublin, Ireland

    Johann Marquez-Barja

  3. GTA/PEE-COPPE/DEL-Poli, Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, Rio de Janeiro, Brazil

    Miguel Elias Mitre Campista

  4. Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Trnava, Slovakia

    Dagmar Cagáňová

  5. Institut Télécom SudParis , Evry, France

    Hakima Chaouchi

  6. College of Communication and Information, University of Kentucky, Lexington, Kentucky, USA

    Sherali Zeadally

  7. College of Technological Innovation, Zayed University, Dubai, United Arab Emirates

    Mohamad Badra

  8. University of Pisa, Pisa, Holy See (Vatican City State)

    Stefano Giordano

  9. DICIEAMA Department, University of Messina, Messina, Italy

    Maria Fazio

  10. CREATE-NET , Trento, Italy

    Andrey Somov

  11. University of Trento , Trento, Italy

    Radu-Laurentiu Vieriu

Rights and permissions

Reprints and permissions

Copyright information

© 2016 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

About this paper

Cite this paper

Ferencová, M., Ślusarczyk, B., Kot, S., Mišenčíková, V. (2016). The Use of E-communication in Promoting Selected Religious, Cultural and Historical Monuments in Presov in the East of Slovakia. In: Mandler, B., et al. Internet of Things. IoT Infrastructures. IoT360 2015. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 170. Springer, Cham. https://doi.org/10.1007/978-3-319-47075-7_15

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-47075-7_15

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-47074-0

  • Online ISBN: 978-3-319-47075-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation