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Combining Social Balance Theory and Collaborative Filtering for Service Recommendation in Sparse Environment

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 10065))

Abstract

With the ever-increasing number of web services registered in service communities, many users are apt to find their interested web services, through various recommendation techniques, e.g., Collaborative Filtering (i.e., CF)-based recommendation. Generally, the CF-based recommendation approaches can work well, when the target user has similar friends or the target services (i.e., the services preferred by target user) have similar services. However, in certain situations when user-service rating data is sparse, it is possible that target user has no similar friends and target services have no similar services; in this situation, traditional CF-based recommendation approaches fail to generate a satisfying recommendation result, which brings a great challenge for accurate service recommendation. In view of this challenge, we combine Social Balance Theory (i.e., SBT) and CF to put forward a novel recommendation approach Rec SBT+CF . Finally, the feasibility of our proposal is validated, through a set of simulation experiments deployed on MovieLens-1M dataset.

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Acknowledgments

This paper is partially supported by Natural Science Foundation of China (No. 61402258), China Postdoctoral Science Foundation (No. 2015M571739), Open Project of State Key Laboratory for Novel Software Technology (No. KFKT2016B22).

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Correspondence to Lianyong Qi .

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Qi, L., Dou, W., Zhang, X. (2016). Combining Social Balance Theory and Collaborative Filtering for Service Recommendation in Sparse Environment. In: Wang, G., Han, Y., Martínez Pérez, G. (eds) Advances in Services Computing. APSCC 2016. Lecture Notes in Computer Science(), vol 10065. Springer, Cham. https://doi.org/10.1007/978-3-319-49178-3_28

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  • DOI: https://doi.org/10.1007/978-3-319-49178-3_28

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-49177-6

  • Online ISBN: 978-3-319-49178-3

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