Abstract
Tourists pursue life happiness through travel and feel happy when their destination’s travel services are satisfying. This study may be the first to examine an integrated perceived experience of smart tourism technology (STT) and destination value. Using a sample of 191 international tourists in Seoul, the model assesses two distinct motivational routes (STT and perceived values) to a greater experience of satisfaction. The findings explain the positive effect of the STT experience and destination experience on tourist happiness. Importantly, tourists are likely to perceive destination value as a primary factor influencing overall happiness. This paper’s theoretical and practical applications extend the literature on tourist happiness.
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This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2016S1A3A2925146).
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Lee, J., Lee, H., Chung, N., Koo, C. (2017). An Integrative Model of the Pursuit of Happiness and the Role of Smart Tourism Technology: A Case of International Tourists in Seoul. In: Schegg, R., Stangl, B. (eds) Information and Communication Technologies in Tourism 2017. Springer, Cham. https://doi.org/10.1007/978-3-319-51168-9_13
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DOI: https://doi.org/10.1007/978-3-319-51168-9_13
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