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Flight Cancellation Behaviour Under Mobile Travel Application: Based on the Construal Level Theory

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Information and Communication Technologies in Tourism 2017

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Abstract

With mobile commerce (M-commerce), tourists can easily reserve and cancel a flight, hotel and restaurant seats anywhere and anytime with their smartphones. However, several factors of M-commerce stimulate individuals to buy or reserve products and services impulsively, which induces guilt (or regret) and result in cancellation. Cancellation causes loss of revenue, especially, flight cancellation can be more threatening to travel agencies due to perishability of airline seats. Therefore, it is important to investigate differences between cancelled and uncancelled reservations. This study collected secondary data and tried to find out the differences between cancelled and uncancelled flight reservations by using t-test analysis. The results revealed that cancelled flights were reserved a shorter period of time before the departure and were made by individuals who are experienced in flight reservation rather than uncancelled flights.

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Acknowledgements

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2016S1A3A2925146).

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Authors and Affiliations

  1. Department of Hotel Management, Graduate School, Kyung Hee University, Seoul, Republic of Korea

    Hyunae Lee

  2. College of Hotel and Tourism Management, Kyung Hee University, Seoul, Republic of Korea

    Namho Chung & Choong-Ki Lee

Authors
  1. Hyunae Lee
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  2. Namho Chung
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  3. Choong-Ki Lee
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Corresponding author

Correspondence to Namho Chung .

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Editors and Affiliations

  1. Institute of Tourism, HES-SO Valais-Wallis, Sierre, Valais, Switzerland

    Roland Schegg

  2. School of Hospitality and Tourism Management, University of Surrey, Guildford, United Kingdom

    Brigitte Stangl

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Lee, H., Chung, N., Lee, CK. (2017). Flight Cancellation Behaviour Under Mobile Travel Application: Based on the Construal Level Theory. In: Schegg, R., Stangl, B. (eds) Information and Communication Technologies in Tourism 2017. Springer, Cham. https://doi.org/10.1007/978-3-319-51168-9_30

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