Abstract
Information Technology in modern days is developing very fast, which has brought out new opportunities for Electrical Commercial Businesses in Tourism Industry. Crossing the chasm between early adopters and an early majority is an important issue for tourism innovation diffusion. In this paper, a group-trading model called the Core Broker Model is used to create an innovative tour product and to diffuse the innovation through E-markets on the Internet. A core broker organizes an innovation team, using the technique of text mining, to create a featured tour package and initiate a joint-selling project for different type of providers. The core broker then recruits market brokers to form a market team to promote the tourism innovation, and put it on the websites for consumers to group-purchase e-coupons for the trip. With the advantages of group-trading in the model, the chance for innovation diffusion to cross the chasm is high.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Chu, P.-J.: An analysis on how Maokong gondola affects the economy and tourism in Maokong area. Unpublished Master Thesis, Graduate Institute of Land Economics, National Chengchi University, Taipei (2007)
Tseng, J.-K.: Crazy about Taiwan, My Growth in Tourism on the Top of the World. 2014/10/03 Economic Daily News (2014)
Tourism Bureau, Ministry of Transportation and Communications, Executive Yuan: The Graph for Visitor Statistics (2015). http://admin.taiwan.net.tw/public/public.aspx?no=315
Rogers, E.M., Shoemaker, F.F.: Communication of Innovations: A Cross-Cultural Approach, 2nd edn. The Free Press, New York (1971)
Rogers, E.M.: Diffusion of Innovations. Free Press, New York (2003)
Moore, G.A.: Crossing the Chasm - Marketing and Selling Technology Products to Mainstream Customers. Harper Collins, New York (1991)
Gillies, D.: Some theorems on n-person games. Unpublished Ph.D. thesis, Princeton University (1953)
Osborne, M., Rubenstein, A.: A Course in Game Theory. MIT Press, London (1994)
Shapley, L.: Cores of convex games. Int. J. Game Theory 1, 11–26 (1971)
McCain, R.A.: Cooperative Games and the Core, William King Server (2005). http://william-king.www.drexel.edu/top/eco/game/game-toc.html
Von Hippel, E.: Lead users: a source of novel product concepts. Manag. Sci. 32(7), 791–806 (1986)
Prahalad, C.K., Ramaswamy, V.: The Future of Competition: Co-Creating Unique Value with Customers. Common Wealth Magazine, Taipei (2004). (Shu-Hsin Ku, Trans.)
Ohsawa, Y., Nels, E.B., Yachida, M.: KeyGraph: automatic indexing by co-occurrence graph based on building construction metaphor. In: Proceedings of Advances in Digital Libraries, pp. 12–18 (1998)
Ohsawa, Y.: Chance discovery: the current states of art. In: Ohsawa, Y., Tsumoto, S. (eds.) Chance Discoveries in Real World Decision Making, vol. 30, pp. 3–20. Springer, Heidelberg (2003)
Sullivan, D.: Document Warehousing and Text Mining: Techniques for Improving Business Operations, Marketing, and Sales. Wiley, New York (2001)
Sun, P.: A core broking model for E-markets. Unpublished Ph.D. thesis, Coventry University (2011)
Chen, T.-S.: The analysis on tourist overview and development in the main tourist attractions in Taiwan. Taiwan Econ. Finac. Mon. Mag. 49(2), 1–15 (2013)
Tourism Bureau, Ministry of Transportation and Communications, Executive Yuan: The Year Report of the Statistics on the Number of Tourists at the main Tourist Attractions at Yilan County (2004–2014)
Budget, Accounting and Statistics Department, Yilan County: The Analysis on Tourism at Yilan County in 2008 (2014)
Fisheries Agency, Council of Agriculture, Executive Yuan: The Year Report on Statistics for Fishery Industry (2016). http://www.fa.gov.tw/cht/PublicationsFishYeares. Accessed 23 Oct 2016
Jian, M.-C.: The Quoted Price and Trade Practice for U.S.A. Water Products. Spreading Fisherie Ind. Mon. Mag. 196, 42–50 (2003)
Chen, T.-S.: The analysis on market overview and trends in tourism entertainment industry. Taiwan Econ. Financ. Mon. Mag. 42(8), 54–68 (2006)
Department of Economic, Energy and Agriculture, Executive Yuan: The Specific Accomplishment for Implementation of Quality Agriculture (2015)
Chen, B.-J.: The Future of Taiwanese Agriculture Under Regional Trading Agreements (2014)
Leisure Agriculture of Yilan County Site: Quality Leisure Agriculture Experience Activities and the List of General Selected Qualified Farms (2012)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Sun, PC., Hong, CF., Kuo, TF., Iqbal, R. (2017). Chance Discovery in a Group-Trading Model ─ Creating an Innovative Tour Package with Freshwater Fish Farms at Yilan. In: Nguyen, N., Tojo, S., Nguyen, L., Trawiński, B. (eds) Intelligent Information and Database Systems. ACIIDS 2017. Lecture Notes in Computer Science(), vol 10192. Springer, Cham. https://doi.org/10.1007/978-3-319-54430-4_16
Download citation
DOI: https://doi.org/10.1007/978-3-319-54430-4_16
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-54429-8
Online ISBN: 978-3-319-54430-4
eBook Packages: Computer ScienceComputer Science (R0)