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Adapting Healthy Eating Messages to Personality

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Book cover Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors (PERSUASIVE 2017)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 10171))

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Abstract

This paper considers how persuasive messages – within the healthy eating domain – should be communicated to individuals with different personality types. Following a personality assessment, subjects imagined themselves in a scenario and evaluated the effectiveness of messages constructed using Cialdini’s principles of persuasion. Our results suggest that messages exploiting the principle of authority are the most effective across a range of personality types. In addition, personality had a statistically significant impact on the persuasiveness of messages, with “conscientious” subjects more willing to be persuaded than others. Finally, we found that positively framed messages were more preferred than negatively ones. We also found some interaction effects between personality traits and Cialdini’s principles and framing on persuasiveness.

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Notes

  1. 1.

    Scarcity may still be good to use for reminders though.

  2. 2.

    The indirectness was used to avoid effects of participants’ current eating habits.

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Authors and Affiliations

  1. Department of Computing Science, University of Aberdeen, Aberdeen, UK

    Rosemary Josekutty Thomas, Judith Masthoff & Nir Oren

Authors
  1. Rosemary Josekutty Thomas
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  2. Judith Masthoff
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  3. Nir Oren
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Corresponding author

Correspondence to Rosemary Josekutty Thomas .

Editor information

Editors and Affiliations

  1. University of Twente, Enschede, The Netherlands

    Peter W. de Vries

  2. University of Oulu, Oulu, Finland

    Harri Oinas-Kukkonen

  3. University of Twente, Enschede, The Netherlands

    Liseth Siemons

  4. University de Twente, Enschede, The Netherlands

    Nienke Beerlage-de Jong

  5. University of Twente, Enschede, The Netherlands

    Lisette van Gemert-Pijnen

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Josekutty Thomas, R., Masthoff, J., Oren, N. (2017). Adapting Healthy Eating Messages to Personality. In: de Vries, P., Oinas-Kukkonen, H., Siemons, L., Beerlage-de Jong, N., van Gemert-Pijnen, L. (eds) Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors. PERSUASIVE 2017. Lecture Notes in Computer Science(), vol 10171. Springer, Cham. https://doi.org/10.1007/978-3-319-55134-0_10

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  • DOI: https://doi.org/10.1007/978-3-319-55134-0_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-55133-3

  • Online ISBN: 978-3-319-55134-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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