Abstract
This communication reviews and analyses the current situation of the public service model for the main European broadcasters, which are having problems to resist in an increasingly competitive environment. Apart from this, they also have to deal with meeting the demands of the current context, characterised by the development of new technologies as well as the requirements of fragmented audiences, among multiple platforms. As a result, many of them are suffering from financial problems and have lost viewers, thus justifying their public funding is becoming more and more difficult. Taking into account the recommendations of the different European broadcasters, based on the implication and commitment from public counterparts, this paper proposes the use of crowdfunding as an alternative to more traditional ways of funding.
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Acknowledgement
The results of this paper are part of the research activities promoted by the International Network of Communication Management (XESCOM, R2014/026), supported by the Regional Ministry of Education, Culture, and Academic Management of Xunta de Galicia (Spain), as well as part of the exploratory tasks of the project “Indicators related to European broadcasters governance, funding, accountability, innovation, quality and public service applicable to Spain in the digital context” (CSO2015-66543-P), funded by the National Program for Fostering Excellence in Scientific and Technical Research, National Subprogram for Knowledge Generation from to the Spanish Ministry of Economy, Industry and Competitiveness.
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López-Golán, M., Campos-Freire, F. (2017). Crowdfunding: A Possible Complementary Funding Model for European Public Service Broadcasting. In: Rocha, Á., Correia, A., Adeli, H., Reis, L., Costanzo, S. (eds) Recent Advances in Information Systems and Technologies. WorldCIST 2017. Advances in Intelligent Systems and Computing, vol 571. Springer, Cham. https://doi.org/10.1007/978-3-319-56541-5_2
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