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International Conference on Knowledge Management in Organizations

KMO 2017: Knowledge Management in Organizations pp 64–71Cite as

Knowledge Sharing on YouTube

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Part of the book series: Communications in Computer and Information Science ((CCIS,volume 731))

Abstract

The purpose of the present study is to focus on knowledge sharing by posting video clips in YouTube and its effectiveness. YouTube was chosen as the knowledge transfer channel as it is a popular social media network that enables free interactions among registered users about the particular video clip available. Different video contents were manipulatively created, uploaded and their popularity was tested on YouTube. Video counts are based on YouTube statistics. Using real examples collected on YouTube, several factors were identified as the reasons for the popularity of the video clips; i.e., topic selected, keywords used and urgency of the topic. This paper helps people to develop their video clips on YouTube and to create successful video marketing campaigns on YouTube.

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Author information

Authors and Affiliations

  1. Department of Marketing, City University of Hong Kong, Kowloon Tong, Hong Kong

    Eric Kin Wai Lau

Authors
  1. Eric Kin Wai Lau
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Corresponding author

Correspondence to Eric Kin Wai Lau .

Editor information

Editors and Affiliations

  1. University of Staffordshire, Stoke-on-Trent, Staffordshire, United Kingdom

    Lorna Uden

  2. Beijing Jiaotong University, Beijing, China

    Wei Lu

  3. Department of Information Management, University of Kaohsiung, Kaohsiung, Taiwan

    I-Hsien Ting

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© 2017 Springer International Publishing AG

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Cite this paper

Lau, E.K.W. (2017). Knowledge Sharing on YouTube. In: Uden, L., Lu, W., Ting, IH. (eds) Knowledge Management in Organizations. KMO 2017. Communications in Computer and Information Science, vol 731. Springer, Cham. https://doi.org/10.1007/978-3-319-62698-7_6

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  • DOI: https://doi.org/10.1007/978-3-319-62698-7_6

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-62697-0

  • Online ISBN: 978-3-319-62698-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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