Abstract
Although there are various personalised and adaptive eLearning systems developed, a culture factor has been not sufficiently considered in adaptive and personalised learning environments. This paper presents a personalised and adaptive system based on individual differences in cultural backgrounds (individualism and collectivism). A culturally adaptive teamwork system called IdeasRoom is used to implement cultural additions. The IdeasRoom system has adaptations to its interface to include two different versions of design: individualist version (IND) and collectivist version (COL). The paper summarises an initial evaluation of the proposed system. This evaluation of the proposed IdeasRoom system relates to the responses of the participants of the study that involved 52 postgraduate students, so that the version that was not personalised to participants’ cultural backgrounds is compared with the version that was personalised to participants’ cultural backgrounds in terms of their perceptions of usability their preferences of design. The findings show that the participants had perceptions of usability that are shown to be at a higher level when teamwork learning systems are personalised to participants’ cultural backgrounds, which suggests that these results based on identifying users’ cultural backgrounds are of significant importance. Also, this evaluation concludes that participants’ preferences for experiencing a system are matched to their cultural inclinations.
Keywords
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Alshammari, M., Anane, R., Hendley, R.J.: Adaptivity in E-learning systems. In: Proceedings - 2014 8th International Conference on Complex, Intelligent and Software Intensive Systems, CISIS 2014, pp. 79–86 (2014)
Ardito, C., et al.: An approach to usability evaluation of e-learning applications. Univ. Access Inf. Soc. 4(3), 270–283 (2006)
Bangor, A., Kortum, P.T., Miller, J.T.: An empirical evaluation of the system usability scale. Int. J. Hum.-Comput. Interact. 24, 574–594 (2008)
Bishop, J.W., Chen, X., Scott, K.D.: What drives Chinese toward teamwork? A study of US-invested companies in China (1999)
Boticario, J., Santos, O., Van Rosmalen, P.: Issues in developing standard-based adaptive learning management systems (2005)
Brooke, J.: SUS - a quick and dirty usability scale. In: Usability Evaluation in Industry, vol. 189(194), pp. 4–7 (1996)
Brusilovsky, P.: Adaptive hypermedia for education and training. In: Durlach, P.J., Lesgold, A.M. (eds.) Adaptive Technologies for Training and Education, p. 46. Cambridge University Press, New York (2012)
Cárdenas, J.C., Mantilla, C.: Between-group competition, intra-group cooperation and relative performance. Front. Behav. Neurosci. 9 (2015)
Chirkov, V.I., Lynch, M., Niwa, S.: Application of the scenario questionnaire of horizontal and vertical individualism and collectivism to the assessment of cultural distance and cultural fit. Int. J. Intercult. Relat. 29(4), 469–490 (2005)
Cox, T.H., Lobel, S.A., McLeod, P.L.: Effects of ethnic group cultural differences on cooperative and competitive behavior on a group task. Acad. Manag. J. 34(4), 827–847 (1991)
Drury, H., Kay, J., Losberg, W.: Student satisfaction with groupwork in undergraduate computer science: do things get better? In: Proceedings of the Fifth Australasian Conference on Computing Education, vol. 20, pp. 77–85. Australian Computer Society, Inc. (2003)
Erez, M., Earley, P.C.: Culture, self-identity, and work (1993)
Essalmi, F., et al.: Generalized metrics for the analysis of E-learning personalization strategies. Comput. Hum. Behav. 48, 310–322 (2015)
Fadil, P.A., Williamson, S., Knudstrup, M.: A theoretical perspective of the cultural influences of individualism/collectivism, group membership, and performance variation on allocation behaviors of supervisors. Compet. Rev. Int. Bus. J. 19(2), 134–150 (2009)
Galanes, G.J., Adams, K.H., Brilhart, J.K.: Effective Group Discussion: Theory and Practice. McGraw-Hill Humanities Social, New York (2003)
Gelfand, M.J., Erez, M., Aycan, Z.: Cross-cultural organizational behavior. Annu. Rev. Psychol. 58, 479–514 (2007)
Gibbs, G.: The assessment of group work: lessons from the literature. Assessment Standards Knowledge exchange (2009)
Hauger, D., Köck, M.: State of the art of adaptivity in e-learning platforms. In: LWA, pp. 355–360 (2007)
Hofstede, G., Hofstede, G.J., Minkov, M.: Cultures and Organizations, Software of the mind. Intercultural Cooperation and Its Importance for survival (2010)
Hofstede, G.H.: Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Sage, Thousand Oaks (2001)
Hofstede, G.H.: Cultures and Organizations, Software of the Mind: Intercultural Cooperation and its Importance for Survival (1996)
Khaled, R.: Culturally-relevant persuasive technology. Pt Design, p. 256 (2008)
Kim, K.-S., Moore, J.L.: Web-based learning: factors affecting students’ satisfaction and learning experience. First Monday 10(11), 115–131 (2005)
Kitayama, S.: Culture and basic psychological processes–toward a system view of culture: comment on Oyserman et al. (2002). Psychol. Bull. 128(1), 89–96 (2002)
Lazar, J., Feng, J.H.J., Hochheiser, H.: Research Methods in Human-Computer Interaction. Wiley, New York (2010)
Leibbrandt, A., Gneezy, U., List, J.A.: Rise and fall of competitiveness in individualistic and collectivistic societies. In: Proceedings of the National Academy of Sciences of the United States of America, vol. 110(23), pp. 9305–9308 (2013)
Mann, L., Radford, M., Kanagawa, C.: Cross-cultural differences in children’s use of decision rules: a comparison between Japan and Australia. J. Pers. Soc. Psychol. 49(6), 1557–1564 (1985)
Markus, H.R., Kitayama, S.: Culture and the self: implications for cognition, emotion, and motivation. Psychol. Rev. 98(2), 224–253 (1991)
McSweeney, B.: Hofstede’s model of national cultural differences and their consequences: a triumph of faith - a failure of analysis. Hum. Relat. 55(1), 89–118 (2002)
Merkin, R., Ramadan, R.: Facework in Syria and the United States: a cross-cultural comparison. Int. J. Intercult. Relat. 34(6), 661–669 (2010)
Myers, S.A., et al.: Taking a trait approach to understanding college students’ perceptions of group work. Coll. Stud. J. 43(3), 822 (2009)
Park, O., Lee, J.: Adaptive instructional systems. In: Handbook of Research for Educational Communications and Technology, (1911), pp. 651–684 (2003)
Plueddemann, J.E.: Leading Across Cultures: Effective Ministry and Mission in the Global Church. InterVarsity Press, Downers Grove (2012)
Powell, A., Piccoli, G., Ives, B.: Virtual teams: a review of current literature and directions for future research. ACM SIGMIS Database 35(1), 6–36 (2004)
Reinecke, K.: Culturally adaptive user interfaces (2010)
Sagie, A., Aycan, Z.: A cross-cultural analysis of participative decision-making in organizations. Hum. Relat. 56(4), 453–473 (2003)
Shishah, W.: Culturally personalised approach in the teamwork design system. IJCIT Int. J. Comput. Inf. Technol. (IJCIT) 5(4), 383–388 (2016)
Shishah, W., FitzGerald, E.: Incorporating cultural factors into the design of technology to support teamwork in higher education. In: CSEDU 2016, Rome, Italy (2016)
Shulruf, B., Hattie, J., Dixon, R.: Development of a new measurement tool for individualism and collectivism. J. Psychoeduc. Assess. 25(4), 385–401 (2007)
Smith, C., Bath, D.: The role of the learning community in the development of discipline knowledge and generic graduate outcomes. High. Educ. 51(2), 259–286 (2006)
Smith, G.G., et al.: Overcoming student resistance to group work: online versus face-to-face. Internet High. Educ. 14(2), 121–128 (2011)
Stewart, C.: A cultural education model: design and implementation of adaptive multimedia interfaces in eLearning (2012)
Tielman, K., et al.: Collaborative learning in multicultural classrooms: a case study of Dutch senior secondary vocational education. J. Vocat. Educ. Train. 64(1), 103–118 (2012)
Triandis, H.C.: Culture and Social Behavior. Mcgraw-Hill Book Company, New York (1994)
Triandis, H.C.: Individualism & Collectivism. Westview Press, Boulder (1995)
Triandis, H.C.: Individualism-collectivism and personality. J. Pers. 69(6), 907–924 (2001)
Tullis, T.S., Stetson, J.N.: A comparison of questionnaires for assessing website usability ABSTRACT: introduction. In: Usability Professional Association Conference, pp. 1–12 (2004)
Tutty, J.I., Klein, J.D.: Computer-mediated instruction: a comparison of online and face-to-face collaboration. Educ. Tech. Res. Dev. 56(2), 101–124 (2008)
Zaharias, P., Poylymenakou, A.: Developing a usability evaluation method for e-learning applications: beyond functional usability. Int. J. Hum. Comput. Interact. 25(1), 75–98 (2009)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Shishah, W. (2017). Evaluation of Adaptive Teamwork System Based upon Individual Differences in Culture Dimension (Individualism - Collectivism). In: Costagliola, G., Uhomoibhi, J., Zvacek, S., McLaren, B. (eds) Computers Supported Education. CSEDU 2016. Communications in Computer and Information Science, vol 739. Springer, Cham. https://doi.org/10.1007/978-3-319-63184-4_6
Download citation
DOI: https://doi.org/10.1007/978-3-319-63184-4_6
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-63183-7
Online ISBN: 978-3-319-63184-4
eBook Packages: Computer ScienceComputer Science (R0)