Definition
Big Data in the automotive industry is an effort to highlight the significance and relation of Big Data Analytics in the emerging automotive industry. Automotive industry is no more a property of conventional original equipment manufacturers (OEMs), but IT companies are pouring into the industry and giving tough challenge to big brands. Big Data has played a significant role in a wide range of areas, for example, training algorithms for autonomous driving, data clustering, consumer studies, understanding the relationship between customer demand and technology impact, evaluation for better future strategies for R&D and sales, etc.
Overview
The arrival of the fourth industrial revolution has brought significant challenges for the industry (Bloem et al. 2014). Numerous industries which thrived in the past now face mere extinction. One such example is the emergence of touch screens in the mobile phones. This innovation literally wiped out numerous cellular OEMs when they failed...
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References
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Mughal, A.A. (2018). Big Data in Automotive Industry. In: Sakr, S., Zomaya, A. (eds) Encyclopedia of Big Data Technologies. Springer, Cham. https://doi.org/10.1007/978-3-319-63962-8_34-1
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DOI: https://doi.org/10.1007/978-3-319-63962-8_34-1
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