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International Conference on Intelligent Networking and Collaborative Systems

INCoS 2017: Advances in Intelligent Networking and Collaborative Systems pp 82–95Cite as

Sentiment Analysis of Specific Product’s Features Using Product Tree for Application in New Product Development

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Part of the book series: Lecture Notes on Data Engineering and Communications Technologies ((LNDECT,volume 8))

Abstract

New Product Development (NPD) is a multi-step process by which novel products are introduced in the market. Sentiment analysis, which ascertains the popularity of each new feature added to the product, is one of the key steps in this process. In this paper we present an approach by which product designers analyze users’ reviews from social media platforms to determine the popularity of a specific product’s feature in order to make a decision about adding it to the product’s next generation. Our proposed approach utilizes a product tree generated from a product specification document to facilitate forming an efficient link between features mentioned in the users’ reviews and those of the product designer’s interest. Furthermore, it captures the links/interactions between a feature of interest and its other related features in a product to ascertain its polarity.

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Author information

Authors and Affiliations

  1. University of New South Wales, Canberra, Australia

    Monireh Alsadat Mirtalaie, Omar Khadeer Hussain & Elizabeth Chang

  2. School of Software, University of Technology, Sydney, Australia

    Farookh Khadeer Hussain

Authors
  1. Monireh Alsadat Mirtalaie
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  2. Omar Khadeer Hussain
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  3. Elizabeth Chang
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  4. Farookh Khadeer Hussain
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Corresponding author

Correspondence to Monireh Alsadat Mirtalaie .

Editor information

Editors and Affiliations

  1. Faculty of Information Engineering, Fukuoka Institute of Technology, Fukuoka, Japan

    Leonard Barolli

  2. Department of Computer Science, Ryerson University, Toronto, Ontario, Canada

    Isaac Woungang

  3. School of Business, UNSW Australia, Canberra, Aust Capital Terr, Australia

    Omar Khadeer Hussain

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Mirtalaie, M.A., Hussain, O.K., Chang, E., Hussain, F.K. (2018). Sentiment Analysis of Specific Product’s Features Using Product Tree for Application in New Product Development. In: Barolli, L., Woungang, I., Hussain, O. (eds) Advances in Intelligent Networking and Collaborative Systems. INCoS 2017. Lecture Notes on Data Engineering and Communications Technologies, vol 8. Springer, Cham. https://doi.org/10.1007/978-3-319-65636-6_8

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  • DOI: https://doi.org/10.1007/978-3-319-65636-6_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-65635-9

  • Online ISBN: 978-3-319-65636-6

  • eBook Packages: EngineeringEngineering (R0)

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