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International Conference on e-Democracy

e-Democracy 2017: E-Democracy – Privacy-Preserving, Secure, Intelligent E-Government Services pp 33–46Cite as

Using Personalization Technologies for Political Purposes: Privacy Implications

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Part of the book series: Communications in Computer and Information Science ((CCIS,volume 792))

Abstract

A growing body of literature has recently focused on the adoption of personalization methods and tools traditionally used in e-commerce, in the area of political marketing and communication. However, the impact of adopting personalization applications for political purposes has not been studied yet. This paper contributes to filling this gap, by analyzing privacy threats stemming from the use of personalization tools for political purposes and identifying their impact on individuals and society. This paper also identifies issues that need further research, as big data, individual targeting, the development of behavioral science and sophisticated personalization techniques are reshaping political communication and pose new privacy risks.

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Notes

  1. 1.

    https://www.ecanvasser.com/.

  2. 2.

    https://www.capterra.com/p/110128/Wild-Apricot/.

  3. 3.

    https://www.capterra.com/p/79192/CiviCRM/.

  4. 4.

    https://www.capterra.com/p/148555/Raklet/.

  5. 5.

    https://www.capterra.com/p/54088/Click-Pledge/.

  6. 6.

    https://www.capterra.com/p/155984/Camtrack/.

  7. 7.

    https://www.capterra.com/p/148396/NGP-VAN/.

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Author information

Authors and Affiliations

  1. Department of Information and Communication Systems Engineering, University of the Aegean, 83200, Karlovassi, Samos, Greece

    Paola Mavriki & Maria Karyda

Authors
  1. Paola Mavriki
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  2. Maria Karyda
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Correspondence to Paola Mavriki .

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Editors and Affiliations

  1. Norwegian University of Science and Technology, Gjøvik, Norway

    Sokratis K. Katsikas

  2. Data Protection Authority, Athens, Greece

    Vasilios Zorkadis

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Mavriki, P., Karyda, M. (2017). Using Personalization Technologies for Political Purposes: Privacy Implications. In: Katsikas, S., Zorkadis, V. (eds) E-Democracy – Privacy-Preserving, Secure, Intelligent E-Government Services. e-Democracy 2017. Communications in Computer and Information Science, vol 792. Springer, Cham. https://doi.org/10.1007/978-3-319-71117-1_3

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  • DOI: https://doi.org/10.1007/978-3-319-71117-1_3

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