Abstract
In this paper, we describe how older adults perceive online health webpages, using a checklist and heatmaps to provide visualization of users’ gaze data. Preliminary results indicate that older adults demonstrate a consistent viewing pattern when viewing a page perceived as favorable. When viewing a page perceived as unfavorable, older adults tended to ignore many sections of the webpage. Results of this research study provide information in relation to how perceived favorability influences page viewing behavior.
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Inthiran, A., Macredie, R.D. (2018). Older Adults’ Perception of Online Health Webpages Using Eye Tracking Technology. In: Rocha, Á., Guarda, T. (eds) Proceedings of the International Conference on Information Technology & Systems (ICITS 2018). ICITS 2018. Advances in Intelligent Systems and Computing, vol 721. Springer, Cham. https://doi.org/10.1007/978-3-319-73450-7_50
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