Transformations in Mass Society and Emergent Properties of Human Behavior in Contemporary Media Space

Abstract

There are several fundamental changes related to the communication transformations in modern society resulting from the interaction between communication technologies and society. Chronologically, the transformation of communications into mass communications is one of them. Their appearance began to be seen as a panacea for its “healing”. Labels such as the new “hammer and anvil” of social solidarity are the new socializers and trainers. Mass communications are interpreted as a strong bonding mechanism with socio-cultural consequences. They are associated with a natural cultural bridge between the past and the present, between the national and the world heritage. The mass media, however, often destroy traditional cultural and political values and norms, lower aesthetic taste, profane culture. In today’s society - the 21st century society there have been other types of complications. In the paper, based on media content analysis, an emphasis is placed on these negative aspects, which we perceive as a pollution of the media environment and as “non-ecocultural” effects.