Skip to main content

Towards Understanding Cross-Cultural Crowd Sentiment Using Social Media

  • Conference paper
  • First Online:
  • 5785 Accesses

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 10766))

Abstract

Social media such as Twitter has been frequently used for expressing personal opinions and sentiments at different places. In this paper, we propose a novel crowd sentiment analysis for fostering cross-cultural studies. In particular, we aim to find similar meanings but different sentiments between tweets collected over geographical areas. For this, we detect sentiments and topics of each tweet by applying neural network based approaches, and we assign sentiments to each topic based on the sentiments of the corresponding tweets. This permits finding cross-cultural patterns by computing topic and sentiment correspondence. The proposed methods enable to analyze tweets from diverse geographical areas sentimentally in order to explore cross-cultural differences.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Blei, D.M., Ng, A.Y., Jordan, M.I.: Latent dirichlet allocation. J. Mach. Learn. Res. 3(Jan), 993–1022 (2003)

    MATH  Google Scholar 

  2. Go, A., Bhayani, R., Huang, L.: Twitter sentiment classification using distant supervision. CS224N Project Report, Stanford 1, 12 (2009)

    Google Scholar 

  3. Kullback, S., Leibler, R.A.: On information and sufficiency. Ann. Math. Stat. 22(1), 79–86 (1951)

    Article  MathSciNet  MATH  Google Scholar 

  4. McCollister, C.: Predicting author traits through topic modeling of multilingual social media text. Ph.D. thesis, University of Kansas (2016)

    Google Scholar 

  5. Mohd Pozi, M.S., Kawai, Y., Jatowt, A., Akiyama, T.: Sketching linguistic borders: mobility analysis on multilingual microbloggers. In: WWW 2017, pp. 825–826 (2017)

    Google Scholar 

  6. Park, J., Baek, Y.M., Cha, M.: Cross-cultural comparison of nonverbal cues in emoticons on twitter: evidence from big data analysis. J. Commun. 64(2), 333–354 (2014)

    Article  Google Scholar 

  7. Rudra, K., Rijhwani, S., Begum, R., Bali, K., Choudhury, M.: Understanding language preference for expression of opinion and sentiment: what do Hindi-English speakers do on twitter? In: EMNLP 2016, pp. 1131–1141 (2016)

    Google Scholar 

  8. Silva, T.H., de Melo, P.O.S.V., Almeida, J., Musolesi, M., Loureiro, A.: You are what you eat (and drink): identifying cultural boundaries by analyzing food and drink habits in foursquare. In: ICWSM 2014, (2014)

    Google Scholar 

Download references

Acknowledgments

This work was partially supported by MIC SCOPE (#171507010), and JSPS KAKENHI Grant Numbers 16H01722, 17K12686, 17H01822.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Yuanyuan Wang .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG, part of Springer Nature

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Wang, Y., Siriaraya, P., Mohd Pozi, M.S., Kawai, Y., Jatowt, A. (2018). Towards Understanding Cross-Cultural Crowd Sentiment Using Social Media. In: Chowdhury, G., McLeod, J., Gillet, V., Willett, P. (eds) Transforming Digital Worlds. iConference 2018. Lecture Notes in Computer Science(), vol 10766. Springer, Cham. https://doi.org/10.1007/978-3-319-78105-1_8

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-78105-1_8

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-78104-4

  • Online ISBN: 978-3-319-78105-1

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics