Abstract
This paper researched two issues; targeted advertising and politics in social media. In its findings, it was apparent that many social media platforms actively collected user data and used big data to store and analyze it so as to profile the users. From these profiles, targeted adverts were served to the users on their social media feeds. The data collection process was however found to be unethical and full of privacy intrusions. Concerning politics, it was found out that social media had been used as a political tool. There were findings that most users were annoyed with political posts being shown on their feeds. The culprits were found to be the algorithms behind social media feeds and suggestions and the users themselves. The paper gave recommendations said to be temporary solutions for the issues surrounding target advertising and politics in social media.
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© 2018 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
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Ozkaya, E., Islam, R. (2018). Privacy in Social Media. In: Lin, X., Ghorbani, A., Ren, K., Zhu, S., Zhang, A. (eds) Security and Privacy in Communication Networks. SecureComm 2017. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 239. Springer, Cham. https://doi.org/10.1007/978-3-319-78816-6_1
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DOI: https://doi.org/10.1007/978-3-319-78816-6_1
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