The Research of User Experience of Mobile Products in Intelligent Age

Abstract

Recalling the previous information revolution, big data, cloud computing and the Internet of things has become a phenomenon characterized by obvious features, the bearing of technology has become an important support for economic development in the era of intelligence, mobile products are still the core media for people to access information. This paper studies the design cases and academic theories of today’s classic mobile products through the methods of literature review and case study, and explores the features and corresponding design methods of mobile products in the era of intelligence. Based on the traditional design method, this paper analyzes the new characteristics of the user experience of mobile products in the intelligent era, and proposes the use of artificial intelligence technology to provide users with personalized services, while using the big data thinking to give play to the traditional design thinking to take into account the product’s commercial value and social value theory. So as to realize the harmonious coexistence between man and nature, intelligence and emotion. This is equally the ideal of high growth in the era of information civilization.

1 The Arrival of the Intelligent Era

With the development of information economy, the channels for users to access information have changed from unity to complexities, the way from the active search information in the past to the current precision push, and the tools have also been upgraded from “software + hardware” to “cloud computing + big data”.

The Fourth Industrial Revolution is a new technological revolution based on Internet industrialization, industrial intelligence and industrial integration as well as artificial intelligence, clean energy, unmanned control, quantum information technology, virtual reality and biotechnology [1]. The richness of the media in this channel has diversified our quest for information into exploration in multidimensional data space, and at the same time we have looked forward to the flexibility and precision of information.

The main characteristics of the intelligent era are the integration of technologies, the elimination of the boundary between the physical world, the digital world and the biological world. Design has always been an important promoter of the development of human civilization and an important driving force in leading the industrial revolution. However, in the new era, the concept of design and product is being redefined as we need new ways and means of thinking to help upgrade and transform traditional industries in order to further adapt and lead the new industry structure and user’s consumer demand.

2 Features of Mobile Products in Intelligence Age

2.1 Intelligent Service

Intelligence is an essential feature of mobile products in the intelligence era. Along with the rapid development and application of big data, cloud computing and Internet of Things, various intelligent Internet information products can be found everywhere in life, which greatly enriches and improves people’s lifestyles.

Intelligent speech interaction is a new generation of interactive mode based on speech input. It can get feedback results by speaking. Most of the traditional voice interaction are the question and answer form. In the iOS system, users can use Siri to start the famous Chinese application WeChat, and turn the voice into the text and send it to a designated contact. These actions are artificial intelligence technologies such as speech recognition, semantic analysis, and speech generation system (see Fig. 1).

Fig. 1.

Siri in iOS

Another case of intelligence service is iOS system album features. Album based on intelligent scene recognition and face recognition to classify all the photos again, the system can automatically integrate elements of similar photos. At the same time, the memory function in the album can help users wake up the memory. This function can provide based on the map or on different identity display, accompanied by playing the form of music (see Fig. 2).

Fig. 2.

Album in iOS

With the development of intelligence, the pace of information processing is getting faster and faster, and the rapid response and elaborate management of the system are required to help human beings to complete more preset work or unnecessary labor. Therefore, the design and development of products need scientific decision-making based on the analysis of data, and thus the requirements for the development of intelligent products are also promoted. Intellectualization of product and services will lead to a revolution in life, work and thinking [2].

2.2 Combination of Software and Hardware

From the rise of computers in the 1980s to the development of the mobile Internet in the 1990s, the design we talked about during this period mainly focused on the research of interface design and the interaction of users and interfaces. By the second decade of the 21st century, the development of big data, the Internet of Things, and artificial intelligence has made everything interconnected. The combination of users, systems, data, and items makes the network connection more relevant and valuable. In the smart era, the diversity and richness of products such as smart hardware, smart phones and wearable devices have changed from the interaction of software to the combination of software and hardware. The essential change is the product concept and design object Change [3]. In particular, traditional mobile products require a combination of hardware bearer, system service and physical product. Deep integration of software and hardware products increasingly obvious trend. Under this trend, our description of the characteristics of mobile products needs to provide services in all aspects based on the traditional interface design and interaction design and hardware assistance.

2.3 Naturally Multimodal Collaboration

The “(human positively) input – (computer passively) output” interaction pattern can be date back to the early 1940s, since than keyboards and pointing devices such as light pen, mouse and touchscreen have been the primary modality of human-computer interaction. The old efficient texting and clicking method “forced” many “designers” create tones of great things (e.g., Vi/Vim or GUN Emacs text editor, X window server, mouse, tablet/digitizer, Light pens, CAD, space ball/trackball, joystick) (see Fig. 3).

Fig. 3.

Physical interactive devices

If the information age is the initial stage of the development of the information economy. The current smart era is the stage of upgrading. Each business cycle naturally enjoys its own design paradigm. We look back at the information age from the interaction between people and the interface; and in the intelligent age, we are seeking the balance point between human perception and all things. From the linear interaction of “input-output-input” of the traditional Human-machine interface to the multi-dimensional closed-loop interaction of people, people to objects, people to systems, people to data. The design center of gravity also shifts from the standardization of the study of logic of human machine interaction turns to the acquisition of human perception, the transfer of data from emotion and the research on the emotional expression of the system.

3 The Characteristics of User Experience of Mobile Products in Intelligent Age

3.1 Lower Threshold and More Efficient Mode of Experience

With the development of artificial intelligence technology, the development of machine learning, image recognition, AR/VR technology and so on, more and more in-depth analysis of the needs of users, understanding of things, complex problems, more efficient and lower cost interactive mode. The user’s learning cost is reduced, the operation and feedback are more efficient, and the user’s experience path is shortened to a certain extent. Constantly powerful machine-assisted ability to effectively liberate the user’s brain, makes people better focus on decision-making and creativity. For example, the dramatic increase in the accuracy of biometrics enables unprecedented security, speed, and convenience in authentication such as payment, and voice interactions play a significant role in a contextualized experience as they can handle multiple tasks at one time; Tools AI help users to solve the tedious data analysis, processing and other operations, so that it can focus on communication, creative creation [4].

Luka is a picture-book-reading robot that can interact with children. Children can quickly recognize the picture book by placing the picture book in front of it. Flip the picture book and read it automatically to the children. In addition, Luka will interact with children, make laughter, be spoiled, and make different expressions according to different states (see Fig. 4).

Fig. 4.

Luka

3.2 Stronger Sense of Participation Experience

Most of the success of the Internet economy depends on the aggregation. The success of Tencent stems from the aggregation of social resources. The success of Baidu stems from the aggregation of Internet information. Alibaba succeeds in the aggregation of commodity resources. Recall that we are familiar with the “Wikipedia”, “Baidu Baike,” “Baidu know” and so on, are in fact the majority of users at any time in any place of data aggregation.

“Xiao Ai” is a smart interactive voice product, which designed and produced by Xiaomi company. Since its birth in March 2017 has developed rapidly. Xiaomi official announced that only 10 months’ time equipped with “Xiao Ai” accumulated more than 10 million smart devices as of January 2018. As for the smart speakers designed and manufactured in China, users can also participate through the “Xiao Ai Training Program” (see Fig. 5). Through the user’s self-training, “Xiao Ai” can become more intelligent, users can attach it to their personality, and these individualities after the nuclear review into everyone’s smart speakers, so we can be “Xiao Ai” as A collective creation of products.

Fig. 5.

Xiaomi smart voice interactive products

To achieve the similar human-human voice conversation result in human-computer interaction field, people need to teach computer to learn what human say and mean, also why they say it and why to me, and finally what do we both know, things I should say in response to human being [5, 6].

Intelligence era data is obtained from the user and then serve the user. Each of us is the consumer of information and the producer of information. Each time we enter, every search, every selection will be the next user’s data source. We introduce user engagement into the design process so that users are aware that they themselves are the subject of design services, which in itself expands the user’s understanding of how to create value for themselves and at the same time reinforces the user’s satisfaction of the self-creating value capabilities sense.

3.3 Expand Brand’s Commercial Value Through Social Experiences

US information interaction design expert Szeto Fu in the “Experience Design” book, for the first time gives the definition of experience design in 2001: “Experience design integrates the participation of consumers into the design, that is, the enterprise takes service as the “stage” and the product as the “property”, the environment as a “scenario”, so that consumers feel in the course of business experience a beautiful experience.”

Every year before the Spring Festival, Alipay will distribute red envelopes on New Year’s Eve through the activities of collecting five FU (see Fig. 6). Users can scan “Fu” characters directly through the AR, and can also use the AR to scan their friends’ “Five FU” gestures. The same can be achieved through social networks. In addition, many brands also joined in this activity, users can scan physical products through the AR, such as Starbucks coffee cups, Coca-Cola bottles, as shown. Alipay looks forward to passing on the word “blessing”, a symbol of Chinese culture that is familiar to friends all over the world. It is not translated into LUCK, but “FU”.

Fig. 6.

Alipay set red envelopes in the annual Spring Festival before

The widespread application of group socialization has already become the key to product design and brand value acquisition in this era. The essence of community thinking is that people, emotions, spirit and values are highly connected. People of the same values and hobbies will be connected together to form a specific network, and even become a basic lifestyle of this era. Social relationship-based marketing has inherent advantages in user and consumer insights and analytics, so we can free up more effort to move from system flow design to human representation through products and to enhance customer experience in the Internet Economy era, And the interface presents a double match based on the user’s mental model fit the design of the natural to achieve the original purpose of the enterprise.

4 User Experience Design Method of Mobile Products in Intelligent Age

4.1 With Artificial Intelligence Technology to Provide Users with Personalized Service

In the process of mining user needs, the use of artificial intelligence technology, can better reflect the characteristics of thousands of people, reflecting the definition of personalized needs. Alibaba Luban artificial intelligence system can be based on product themes and consumer characteristics, product images will be personalized presentation. Ads served in the “Double 11” Shopping Festival shows different content for different users. On average, each sub-venue needs to launch 30,000 image materials, and a total of 400 million-volume materials has been produced during the double 11, equivalent to about 8,000 posters per second. At the same time, Luban’s system analyzes the user’s purchasing preferences to customize the service content and match specific content to specific groups of people. In addition, the system can help designers to solve the problem of material management and creative design by analyzing data such as advertisement position, time and place.

In the era of intelligence, the intelligence level of the machine is enough to provide us with personalized service, turning all the people facing the same software into a system that automatically adapts to different users and presents different interfaces to realize the brand’s development strategy. In the ever-changing and rapidly evolving context, the user experience’s role can not be confused. The essence of design is to find the problem - analyze the problem - solve the problem, we should keep the learning state like the deep learning algorithm, and use the scientific product design method to analyze the problem calmly and intelligently. Combined with knowledge in the fields of natural sciences, social sciences, philosophy, anthropology, computer science and cultural communication, and constantly accumulating and innovating in practice.

4.2 Employing Big Data Thinking Empowers Traditional Design Thinking

Traditional design thinking refers to the designer in the design process to use the thinking patterns and methods. DESIGN THINGKING was first put forward in the book “design thinking” by Peter G. REWE. David Kelly, a professor of mechanical engineering at Stanford University, founded D.school and introduced design thinking as a theoretical foundation for teaching in 2004. Design thinking process contains empathy, define, ideate, prototype and test five steps (see Fig. 7).

Fig. 7.

Designing thinking

Under the smart era, the ability of applications such as machine learning, image recognition and data computing is greatly improved, which can greatly enhance the performance of the entire product development cycle. The traditional design thinking is usually through observation and interview and other means to obtain user data, and through the prototype design with a certain user test or A/B test, to constantly debug to improve the product. And we take advantage of big data thinking to eliminate this one-sided approach and provide everyone with a tailored experience. Deepening to the typical behaviors and defects in the personal level, the user’s actions are guided by the context [7]. We first assemble disorganized data, filtered, filtered and processed. And then use the big data to find common rules, and applied to each specific user, and ultimately passed to each specific application [8] (see Fig. 8).

Fig. 8.

Big data collection, processing and modeling process

Anil Jain, IBM Watson vice president, put forward the 5 V features of big data: Volume, Velocity, Variety, Value, Veracity, [9] These features are exactly the same challenges as the transition from traditional mobile products to modern smart mobile products. The essence of big data thinking lies in the use of more scientific and rational way to define and refine the user’s pain points and needs, with the design thinking to provide more in line with and exceed user expectations of products and solutions. Designers no longer design based on the user’s active feedback, but rather through the detection of large data flow of user behavior, with the relevant technology and model for statistical analysis, mining potential data value to guide product design [10].

4.3 Product Design Should Take into Account the Commercial Value and Social Value

Human value is no longer simply a matter of owning experience, but rather transforming experience into free-flowing data. The technical bearer of the intelligent era enriches our contacts with the information connection and at the same time put us in an anxiety of information explosion. According to Herbert Marcuse, a philosopher in the United States, “technology, as a tool, can both reinforce human power and enhance human vulnerability.” Data can only be translated into information as it flows, and information must after breaking the reorganization can reserve for knowledge. In the changing times of the information age in the industrial age in the farming era, from the visual beauty to the functional beauty to the aesthetic experience, our focus is on the change from usefulness to usability. The author believes that in the data age, usability has been unable to meet the potential needs of users. Whether traditional Internet products, or smart wearable devices and even artificial intelligence robots, the user’s requirements for the product is no longer “executive”, replaced by “perception.” The user experience design is a bridge to connect all things, to connect the data and the senses of the media, to connect the data and emotional channels.

The Harvard Business Review (HBR, 1998) mentions the trend of experiential economy and its value model (see Fig. 9) and mentions that the better the product experience, the more differentiated it is and the greater the value it can gain from this development trend.

Fig. 9.

The progression of economic value

Good experiential design promotes people’s pursuit of truth, goodness and beauty by expanding human cognition of themselves, helping to re-recognize themselves, making people more kind-hearted, more broad-minded and more positive and optimistic. We need to keep thinking about where to keep the traditional design approach and when artificial intelligence needs to play a role in it. Therefore, we need to follow the design principles of user experience and user experience that are based on sociology, psychology and economics in product design. We should always cautiously and carefully choose ways and scenes of experience to provide more opportunities for people to fulfill their social responsibilities and create social values through proper guidance and contagious “self-actualization” opportunities rather than to show their desires to individuals blindly pursue. It is necessary to eliminate unequal and effective use of information, balance information for design purposes, and try to achieve a more optimal distribution of social values while paying attention to the issue of human nature [11].

5 Conclusion

This paper studies the design cases and academic theories of today’s classic through the methods of literature review and case study, and explores the features and corresponding design methods of mobile products in the era of intelligence. Based on the traditional design method, this study analyzes the new characteristics of the user experience of mobile products in the intelligent era, and proposes the use of artificial intelligence technology to provide users with personalized services, while using the big data thinking to give play to the traditional design thinking to take into account The product’s commercial value and social value theory. So as to realize the harmonious coexistence between man and nature, intelligence and emotion.

Each period has its dominant design and artistic paradigm. Science and technology also have an important influence on this process. The arrival of the smart era, the design mission is very important. Our research on design also advanced from the traditional research methods of human-computer interaction to the interaction between human and data, the interaction between human and emotion, the interaction between human and society and the interaction between human and nature. Good design is to empower human beings, make life easier. It is the design goal that we have been pursuing through the integration of people and data, intelligence and emotion, nature and society through wisdom solutions. The harmonious coexistence of man and nature, intelligence and emotion is also the ambitious ideal of the development of information civilization.