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Digitization Driven Design – A Guideline to Initialize Digital Business Model Creation

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Book cover Business Modeling and Software Design (BMSD 2018)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 319))

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Abstract

As a megatrend, the so-called Digital Transformation describes the entire potential of new technologies in economy. Thereby new approaches are needed to reveal this potential for companies. Looking at the literature a structured guideline is missing to reveal this potential by developing new digital business models (DBM) from the scratch. Therefore, this paper develops a structured framework to create ideas for DBMs. It contributes to business research by improving the initiation of digital reengineering. The resulting framework is called the Digitization Driven Design model (=D3 model). The application of this approach is described with a consulting-company use case. Initial evaluations show the first promising expert feedbacks and possibilities for future research.

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Authors and Affiliations

  1. AWS-Institute for Digitized Products and Processes, Uni Campus Nord 1, 66123, Saarbrücken, Germany

    Tobias Greff, Christian Neu, Denis Johann & Dirk Werth

Authors
  1. Tobias Greff
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  2. Christian Neu
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  3. Denis Johann
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  4. Dirk Werth
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Correspondence to Tobias Greff .

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Editors and Affiliations

  1. Bulgarian Academy of Sciences, Institute of Mathematics and Informatics (IMI)/Interdisciplinary Institute for Collaboration and Research on Enterprise Systems and Technology (IICREST), Sofia, Bulgaria

    Boris Shishkov

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Greff, T., Neu, C., Johann, D., Werth, D. (2018). Digitization Driven Design – A Guideline to Initialize Digital Business Model Creation. In: Shishkov, B. (eds) Business Modeling and Software Design. BMSD 2018. Lecture Notes in Business Information Processing, vol 319. Springer, Cham. https://doi.org/10.1007/978-3-319-94214-8_22

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  • DOI: https://doi.org/10.1007/978-3-319-94214-8_22

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-94213-1

  • Online ISBN: 978-3-319-94214-8

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