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New Approach for Secure and Efficient Metering in the Web Advertising

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Computational Science and Its Applications – ICCSA 2004 (ICCSA 2004)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 3043))

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Abstract

In this paper, we present secure and efficient metering scheme to measure the number of interactions between clients and servers in the web advertising. In most cases the web advertising consists of advertisers, clients, servers, and an audit agency. The metering scheme should always be secure against fraud attempts by servers, which maliciously try to inflate the number of their visits and against clients that attempt to disrupt the metering process. We propose secure and efficient metering scheme based on cryptographic techniques. By analyzing the proposed scheme we show that our scheme is more secure and efficient than previous schemes [2,3,5].

This work was supported by grant No. R01-2003-000-11573-0 from the Basic Research Program of the Korea Science & Engineering Foundation.

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References

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Author information

Authors and Affiliations

  1. School of Information and Communication Engineering, Halla University, San 66, Heungup-Li, Heungup-myon, Wonju-shi, Kangwon-do, Korea

    Soon Seok Kim

  2. Dept. of Computer Science and Engineering, Chungang University, 221 Huksuk-Dong, Dongjak-Ku, Seoul, Korea

    Sung Kwon Kim

  3. School of Computer, Information and Communication Engineering, SangJi University, Woosan-Dong 660, Wonju-shi, Kangwon-do, Korea

    Hong Jin Park

Authors
  1. Soon Seok Kim
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  2. Sung Kwon Kim
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  3. Hong Jin Park
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Editor information

Editors and Affiliations

  1. Department of Chemistry, University of Perugia, Via Elce di Sotto, 8, I-06123, Perugia, Italy

    Antonio Laganá

  2. Department of Computer Science, University of Calgary, 2500 University Drive N.W., T2N 1N4, Calgary, AB, Canada

    Marina L. Gavrilova

  3. William Norris Professor, Head of the Computer Science and Engineering Department, University of Minnesota, USA

    Vipin Kumar

  4. School of Computing, Soongsil University, Seoul, Korea

    Youngsong Mun

  5. OptimaNumerics Ltd., Cathedral House, 23-31 Waring Street, BT1 2DX, Belfast, UK

    C. J. Kenneth Tan

  6. Department of Mathematics and Computer Science, University of Perugia, via Vanvitelli, 1, I-06123, Perugia, Italy

    Osvaldo Gervasi

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© 2004 Springer-Verlag Berlin Heidelberg

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Kim, S.S., Kim, S.K., Park, H.J. (2004). New Approach for Secure and Efficient Metering in the Web Advertising. In: Laganá, A., Gavrilova, M.L., Kumar, V., Mun, Y., Tan, C.J.K., Gervasi, O. (eds) Computational Science and Its Applications – ICCSA 2004. ICCSA 2004. Lecture Notes in Computer Science, vol 3043. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24707-4_27

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  • DOI: https://doi.org/10.1007/978-3-540-24707-4_27

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-22054-1

  • Online ISBN: 978-3-540-24707-4

  • eBook Packages: Springer Book Archive

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