Skip to main content
SpringerLink
Log in

Modeling Product Awareness Rates and Market Shares

  • Conference paper
Book cover Regulated Agent-Based Social Systems (RASTA 2002)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 2934))

Included in the following conference series:

  • 329 Accesses

Abstract

An agent based tool for analysing consumers/markets behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumers’ memory span, and passing word among friends in determining market shares. Insights gained by using this approach on an hypothetical economy are reported.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Bettman, J.: An information processing theory of consumer choice. Addison Wesley, Reading (1979)

    Google Scholar 

  2. Bettman, J., Luce, M., Payne, J.: Constructive consumer choice processes. Journal of Consumer Research, 187–217 (1988)

    Google Scholar 

  3. Brian, A.W.: Inductive reasoning and bounded rationality. American Economic Review, 406–411 (1994)

    Google Scholar 

  4. Currim, I.: Disaggregate tree-structured modeling of consumer choice data. Journal of Marketing Research, 253–265 (1988)

    Google Scholar 

  5. Degeratu, A.M., Arvind, R., Wu, J.: Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. International Journal of Research in Marketing, 55–78 (2000)

    Google Scholar 

  6. Guadagni, P., Little, J.: A logit model of brand choice calibrated on scanner data. Marketing science, 203–238 (1983)

    Google Scholar 

  7. Hales, D.: An open mind is not an empty mind - experiments in the metanoosphere. The Journal of Artificial Societies and Social Simulation (JASSS) (1998)

    Google Scholar 

  8. Hoyer, W.: An examination of consumer decision making for a common repeat purchase product. Journal of Consumer Research, 822–829 (1988)

    Google Scholar 

  9. Lynch Jr., J.G., Ariely, D.: Wine online: search costs and competiotion on price, quality and distribution. Marketing Science, 1–39 (2000)

    Google Scholar 

  10. Kephart, J.O., Hanson, J.E., Levine, D.W., Grosof, B.N., Sairamesh, J., Segal, R., White, S.R.: Dynamics of an information-filtering economy. In: Cooperative Information Agents, pp. 160–171 (1998)

    Google Scholar 

  11. Lomuscio, A., Wooldridge, M., Jennings, N.R.: A classification scheme for negotiation in electronic commerce. In: AgentLink, pp. 19–33 (2001)

    Google Scholar 

  12. Maes, P.: Agents that reduce work and information overload. Communications of the ACM, 31–40 (1994)

    Google Scholar 

  13. Neri, F.: An agent based approach to virtual market place simulation. In: Congresso dell’Associazione Italiana Intelligenza Artificiale (AIIA 2001), pp. 43–51 (2001)

    Google Scholar 

  14. Neri, F., Saitta, L.: Exploring the power of genetic search in learning symbolic classifiers. IEEE Trans. on Pattern Analysis and Machine Intelligence PAMI-18, 1135–1142 (1996)

    Article  Google Scholar 

  15. Rocha, A.P., Oliveira, E.: Agents advanced features for negotiation in electronic commerce and virtual organisations formation process. In: Sierra, C., Dignum, F.P.M. (eds.) AgentLink 2000. LNCS (LNAI), vol. 1991, p. 78. Springer, Heidelberg (2000)

    Google Scholar 

  16. Rodriguez-Aguilar, J.A., Martin, F.J., Noriega, P., Garcia, P., Sierra, C.: Towards a test-bed for trading agents in electronic auction markets. AI Communications 11(1), 5–19 (1998)

    Article  Google Scholar 

  17. Sierra, C., Jennings, N., Noriega, P., Parsons, S.: A framework for argumentation based negotiation. In: Rao, A., Singh, M.P., Wooldridge, M.J. (eds.) ATAL 1997. LNCS (LNAI), vol. 1365, pp. 177–192. Springer, Heidelberg (1998)

    Chapter  Google Scholar 

  18. Smith, M.D., Bailey, J., Brynjolfsson, E.: Understanding digital markets: review and assessment, Draft available at http:ecommerce.mit.edupapersude, pp. 1–34 (2001),

    Google Scholar 

  19. Viamonte, M.J., Ramos, C.: A model for an electronic market place. In: Sierra, C., Dignum, F.P.M. (eds.) AgentLink 2000. LNCS (LNAI), vol. 1991, pp. 3–28. Springer, Heidelberg (2001)

    Chapter  Google Scholar 

  20. Wright, P.: Consumer choice strategies: symplifying vs optimizing. Journal of Marketing Research, 60–67 (1975)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Dipartimento di Scienze e Tecnologie Avanzate, University of Piemonte Orientale, Corso Borsalino 54, 15100, Alessandria, AL, Italy

    Filippo Neri

Authors
  1. Filippo Neri
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Institute for Computer Science, Humboldt-University Berlin, Berlin, Germany

    Gabriela Lindemann

  2. Department of Informatics, University of Hamburg, Vogt-Kölln-Str. 30, D-22527, Hamburg

    Daniel Moldt

  3. Institute for Cognitive Science and Technology, Rome, Italy

    Mario Paolucci

Rights and permissions

Reprints and permissions

Copyright information

© 2004 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Neri, F. (2004). Modeling Product Awareness Rates and Market Shares. In: Lindemann, G., Moldt, D., Paolucci, M. (eds) Regulated Agent-Based Social Systems. RASTA 2002. Lecture Notes in Computer Science(), vol 2934. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-25867-4_8

Download citation

  • DOI: https://doi.org/10.1007/978-3-540-25867-4_8

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-20923-2

  • Online ISBN: 978-3-540-25867-4

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics

Search

Navigation