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The Myth of the ‘Martini Solution’

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Book cover Mobile Human-Computer Interaction - MobileHCI 2004 (Mobile HCI 2004)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 3160))

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Abstract

Some ten or fifteen years ago there was a well-known TV advert shown in the UK that implied that cool people drank Martini ‘anytime, anyplace’. Since then, in the UK at least, the term ‘Martini solutions’ has been used to describe the products of the mobile industry, where the claim is made that these products are usable anytime, anyplace. Further, that the key value of mobile products and services is that they allow people to do things in time and space that they could never do before.

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© 2004 Springer-Verlag Berlin Heidelberg

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Harper, R., Sellen, A., Kindberg, T., Gosett, P., Väänänen-Vainio-Mattila, K. (2004). The Myth of the ‘Martini Solution’. In: Brewster, S., Dunlop, M. (eds) Mobile Human-Computer Interaction - MobileHCI 2004. Mobile HCI 2004. Lecture Notes in Computer Science, vol 3160. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-28637-0_76

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  • DOI: https://doi.org/10.1007/978-3-540-28637-0_76

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-23086-1

  • Online ISBN: 978-3-540-28637-0

  • eBook Packages: Springer Book Archive

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