Abstract
Academic digital library should consider applying modern marketing theory as the significant change in resource form and service means in recent years. Marketing in academic digital library can be regarded as a process of understanding, stimulating and meeting the needs of its users. It must satisfy the selected user market through establishing specific academic resources and services of digital library. The four main principles about assessment of user request, establishing target market, using whole market strategy and emphasizing long-term benefit are very important in marketing academic digital library.
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© 2004 Springer-Verlag Berlin Heidelberg
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Zhang, J. (2004). Marketing Academic Digital Library. In: Chen, Z., Chen, H., Miao, Q., Fu, Y., Fox, E., Lim, Ep. (eds) Digital Libraries: International Collaboration and Cross-Fertilization. ICADL 2004. Lecture Notes in Computer Science, vol 3334. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-30544-6_102
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DOI: https://doi.org/10.1007/978-3-540-30544-6_102
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-24030-3
Online ISBN: 978-3-540-30544-6
eBook Packages: Computer ScienceComputer Science (R0)