Abstract
The persuasive power of live interaction is hard to match, yet technologies are increasingly taking on roles to promote behavioral change. We believe that speech-based interfaces offer a compelling mode of interaction for engaging users and are motivated to understand how to best present persuasive information using speech interaction. We present a study comparing the persuasive power of two speech-based information systems, one which uses a recorded message-based lecture presentation and another which uses an interactive dialogic presentation. We measure the persuasive power across both conditions using a survival task. We find that the dialogic system is significantly more persuasive than the lecture system. We also find that the dialogic system presents significantly (almost four times) less information than the lecture system. We analyze our results using three standard rank correlation methods. We point to limitations of these measures and propose a new metric which appears to be more sensitive for this task.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Bradner, E., Mark, G.: Why distance matters: Effects of cooperation, persuasion and deception. In: Proceedings of Computer-Supported Collaborative Work 2002, pp. 226–235. ACM Press, New York (2002)
Brug, J., Steenhuis, I., Van Assema, P., De Vries, H.: The impact of a computer-tailored nutrition intervention. Preventive Medicine 25, 236–242 (1996)
Davis, S.: Internet-based tailored health communications: history and theoretical foundations. Interface: The Journal of Education, Community and Values 7(3) (2007)
Diaconis, P., Graham, R.L.: Spearman’s footrule as a measure of disarray. Journal of the Royal Statistical Society. Series B (Methodological) 39(2), 262–268 (1977)
Dijkstra, A.: Technology adds new principles to persuasive psychology: evidence from health education. In: IJsselsteijn, W., de Kort, Y., Midden, C., Eggen, B., van den Hoven, E. (eds.) PERSUASIVE 2006. LNCS, vol. 3962, pp. 16–26. Springer, Heidelberg (2006)
Elms, A.C.: Influence of fantasy ability on attitude change through role-playing. Journal of Personality and Social Psychology 4, 36–43 (1966)
Good, P.: Permutation, Parametric, and Bootstrap Tests of Hypotheses. Springer, Heidelberg (2005)
Hall, J., Watson, W.H.: The Effects of a Normative Intervention on Group Decision-Making Performance. Human Relations 23, 299 (1970)
Kraft, P., Schjelderup-Lund, H., Brendryen, H.: Digital Therapy: The coming together of psychology and technology can create a new generation of programs for more sustainable behavioral change. In: de Kort, Y., IJsselsteijn, W., Midden, C., Eggen, B., Fogg, B.J. (eds.) PERSUASIVE 2007. LNCS, vol. 4744, pp. 18–23. Springer, Heidelberg (2007)
Nass, C., Brave, S.: Wired for Speech. The MIT Press, Cambridge (2005)
Nass, C., Steuer, J., Tauber, E.R.: Computers are social actors. In: Proceedings of CHI 1994. ACM Press, New York (1994)
Petty, R.E., Cacioppo, J.T.: Communication and Persuasion: Central and Peripheral Routes to Attitude Change. Springer, New York (1986)
Petty, R.E., Wegener, D.T.: The Elaboration Likelihood Model: Current status and Controversies. In: Chaiken, S., Trope, Y. (eds.) Dual process theories in social psychology, New York (1999)
Werkhoven, P., Schraagen, J.M., Punte, P.A.J.: Seeing is believing: communication performance under isotropic teleconferencing conditions. Displays 22 (2001)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2008 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Ramachandran, D., Canny, J. (2008). The Persuasive Power of Human-Machine Dialogue. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds) Persuasive Technology. PERSUASIVE 2008. Lecture Notes in Computer Science, vol 5033. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-68504-3_17
Download citation
DOI: https://doi.org/10.1007/978-3-540-68504-3_17
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-68500-5
Online ISBN: 978-3-540-68504-3
eBook Packages: Computer ScienceComputer Science (R0)