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How to Build a Persuasive Web Application

Three Fundamental Feedback Loops

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Persuasive Technology (PERSUASIVE 2008)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 5033))

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Abstract

Successful web applications are able to influence the behaviors of their users. The top 40 facebook applications were analyzed to determine the most persuasive ways of achieving such influence. This paper presents a framework of feedback loops for this purpose and then applies it within the context of facebook.

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References

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Authors and Affiliations

  1. Department of Electrical Engineering, Stanford University, 350 Serra Mall, Stanford, CA 94305-9505,  

    Evan Rosenfeld

Authors
  1. Evan Rosenfeld
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Editor information

Harri Oinas-Kukkonen Per Hasle Marja Harjumaa Katarina Segerståhl Peter Øhrstrøm

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© 2008 Springer-Verlag Berlin Heidelberg

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Rosenfeld, E. (2008). How to Build a Persuasive Web Application. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds) Persuasive Technology. PERSUASIVE 2008. Lecture Notes in Computer Science, vol 5033. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-68504-3_22

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  • DOI: https://doi.org/10.1007/978-3-540-68504-3_22

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-68500-5

  • Online ISBN: 978-3-540-68504-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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