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International Conference on Persuasive Technology

PERSUASIVE 2008: Persuasive Technology pp 83–93Cite as

Persuasive Technology Design – A Rhetorical Approach

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 5033))

Abstract

This article offers a rhetorical design perspective on persuasive technology design, introducing Bitzer’s method of the rhetorical situation. As a case study, knowledge workers in an industrial engineering corporation are examined using Bitzer’s method. Introducing a new system, knowledge workers are to be given the task of innovating and maintaining business processes, thus contributing with content in an online environment. Qualitative data was gathered and Bitzer’s theory was applied as a design principle to show that persuasive technology designers may benefit from adopting rhetorical communication theory as a guiding principle when designing systems. Bitzer’s theory offers alternative ways to thinking about persuasive technology design.

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Author information

Authors and Affiliations

  1. Learning Lab Denmark, University of Aarhus, Tuborgvej 164, DK-2400, København NV, Copenhagen, Denmark

    Kristian Tørning

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  1. Kristian Tørning
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Editor information

Harri Oinas-Kukkonen Per Hasle Marja Harjumaa Katarina Segerståhl Peter Øhrstrøm

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© 2008 Springer-Verlag Berlin Heidelberg

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Tørning, K. (2008). Persuasive Technology Design – A Rhetorical Approach. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds) Persuasive Technology. PERSUASIVE 2008. Lecture Notes in Computer Science, vol 5033. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-68504-3_8

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  • DOI: https://doi.org/10.1007/978-3-540-68504-3_8

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-68500-5

  • Online ISBN: 978-3-540-68504-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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