Abstract
The U-commerce service is “context-aware,” and it focuses more on actively sensing different customer’s roles through both time and location specificity [1] [2]. In U-commerce environment, we can make decisions proactively and intelligently by automatically detecting users’ contextual data such as time, identity, location, entity. Context-aware technology can provide personalization services that reference the user’s context and preferences. Proactive service and high personalization will enable a great number of improvements in the current CRM processes and open a new area of customer satisfaction. uCRM must pay due regard to ‘context-aware’ characteristics of U-commerce. In this paper, we define the term “context” and “context-aware computing.” In addition, we suggest a practical framework of uCRM as equipped with context data warehouse correspondingly.
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Park, SC., Im, K.H., Suh, J.H., Young Kim, C., Kim, J.W. (2007). Ubiquitous Customer Relationship Management (uCRM). In: Yao, J., Lingras, P., Wu, WZ., Szczuka, M., Cercone, N.J., Ślȩzak, D. (eds) Rough Sets and Knowledge Technology. RSKT 2007. Lecture Notes in Computer Science(), vol 4481. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-72458-2_40
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DOI: https://doi.org/10.1007/978-3-540-72458-2_40
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