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User Response to Free Trial Restrictions: A Coping Perspective

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Human-Computer Interaction. Interaction Design and Usability (HCI 2007)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 4550))

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Abstract

Software vendors often provide software for free download but with restrictions (e.g., time and/or functionality restrictions). The question that arises is to what extent the restrictions should be set to induce users to procure the full version. This study seeks to answer this question by looking from two perspectives: expectation-disconfirmation and coping behavior. Building on these perspectives, we present a research model of user’s coping reactions toward software restrictions. We seek to understand user reactions (i.e., derivation of coping strategy) when their expectation toward trial restrictions is negatively disconfirmed. It is further posited that situational control could moderate the relationship between expectation disconfirmation and coping responses. We believe this research will contribute to enrich the current IS field and benefit market practitioners.

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Authors and Affiliations

  1. National University of Singapore, Department of Information Systems, 3 Science Drive 2, 117543, Singapore

    Xue Yang, Chuan-Hoo Tan & Hock-Hai Teo

Authors
  1. Xue Yang
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  2. Chuan-Hoo Tan
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  3. Hock-Hai Teo
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Julie A. Jacko

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Yang, X., Tan, CH., Teo, HH. (2007). User Response to Free Trial Restrictions: A Coping Perspective. In: Jacko, J.A. (eds) Human-Computer Interaction. Interaction Design and Usability. HCI 2007. Lecture Notes in Computer Science, vol 4550. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73105-4_109

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  • DOI: https://doi.org/10.1007/978-3-540-73105-4_109

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73104-7

  • Online ISBN: 978-3-540-73105-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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