Abstract
This paper describes a case study, in which PayPal China improved the user experience by streamlining its checkout experience. This project applied User-Centered Design methodologies and involved cross-functional and international collaborations within the company. The outcome of the project drastically improved user satisfaction.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Mayhew, D.J.: The Usability Engineering Lifecycle: A Practitioner’s Handbook for User Interface Design. Morgan Kaufmann, San Francisco (1999)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2007 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Han, A., Dong, J., Tseng, W., Ewert, B. (2007). Streamlining Checkout Experience – A Case Study of Iterative Design of a China e-Commerce Site. In: Jacko, J.A. (eds) Human-Computer Interaction. Interaction Design and Usability. HCI 2007. Lecture Notes in Computer Science, vol 4550. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73105-4_87
Download citation
DOI: https://doi.org/10.1007/978-3-540-73105-4_87
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-73104-7
Online ISBN: 978-3-540-73105-4
eBook Packages: Computer ScienceComputer Science (R0)