Abstract
This paper shows how applying Chavan’s Quick and Dirty User Profiling Technique proves to be an excellent first step for gaining first insights into users from a different cultural background, exemplified for the Korean market. On this hit products of the Korean market are reviewed, Korean design preferences are analysed, cultural context data is gathered and completed with findings of cultural dimensions.
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Braun, BM., Röse, K. (2007). Localization Issues: A Glimpse at the Korean User (From the Western Perspective). In: Aykin, N. (eds) Usability and Internationalization. Global and Local User Interfaces. UI-HCII 2007. Lecture Notes in Computer Science, vol 4560. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73289-1_1
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DOI: https://doi.org/10.1007/978-3-540-73289-1_1
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