Skip to main content

A Survey of Revenue Models for Current Generation Social Software’s Systems

  • Conference paper

Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 4707))

Abstract

In this paper we survey a number of different social software websites and analyze their revenue models. The main revenue models that we analyzed included - advertising, premium memberships, affiliate programs, donations and merchandize sale. The survey will categorize different social software based upon the revenue model being adopted. The main aim of this paper is to highlight the need for studying revenue sharing models which attempt to reward the users in the online community for participating in a particular social software website. A total of 7 revenue sharing websites would be discussed to show the importance of revenue sharing.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Allen, C.: Life With Alacrity: Tracing the Evolution of Social Software (2004) (Retrieved April 11, 2007) from http://www.lifewithalacrity.com/2004/10/tracing_the_evo.html

  2. Amazon homepage, http://amazon.com/

  3. Bibli.ca homepage, http://bibli.ca/

  4. BlogAds homepage, http://blogads.com/

  5. Broadband Sports homepage, http://broadbandsports.com/

  6. Butterfly homepage, http://butterflyproject.nl/

  7. Butterfly – Donate (n.d.). (Retrieved April 13, 2007), from http://butterflyproject.nl/about/donate.php

  8. CarbonMade homepage, http://www.carbonmade.com/

  9. CiteULike homepage, http://citeulike.org/

  10. CiteULike: Frequenly Answered Questions (n.d.). (Retrieved April 11, 2007), from http://www.citeulike.org/faq/all.adp

  11. Del.icio.us homepage, http://del.icio.us/

  12. Del.licio.us: Team (n.d.). (Retrieved April 11, 2007), from http://del.icio.us/help/team

  13. Doostang homepage, http://www.doostang.com/

  14. Dexler, K.E.: Hyptertext Publishing and the Evolution of Knowledge. In: Proceedings of the 9th Conference on Hypertext and Hypermedia, pp. 87–120 (1987)

    Google Scholar 

  15. Dron, J.: Social Software and the Emergence of Control. In: Proceedings of the 6th International Conference on Advanced Learning Technologies, pp. 904–908 (2006)

    Google Scholar 

  16. eBay homepage, http://ebay.com/

  17. Farnham, S., Kelly, S.U., Portnoy, W., Schwartz, J.L.K.: Wallop: Designing Social Software for Co-located Social Networks. In: Proceedings of the 37th Annual Hawaii International Conference on System Sciences, Track 4 – vol. 4 (2004)

    Google Scholar 

  18. Friendster homepage, http://friendster.com/

  19. Green, D.T., Pearson, J.M.: Social Software and Cyber Networks: Ties That Bind or Weak Associations within the Political Organization? In: Proceedings of the 38th Annual Hawaii International Conference, pp. 117b–117b (2005)

    Google Scholar 

  20. Glypho homepage, http://www.glypho.com/

  21. Google AdSense homepage, http://google.com/adsense/

  22. Google AdSense Help Center (n.d.) (Retrieved April 11, 2007) from https://www.google.com/adsense/support/bin/static.py?page=common.html

  23. History of social software – Wikipedia, the free encyclopedia 2007. (Retrieved April 11, 2007) from http://en.wikipedia.org/wiki/History_of_social_software

  24. How much will I earn from referrals? Google AdSense Help Center (n.d.). (Retrieved April 16, 2007) from https://www.google.com/adsense/support/bin/answer.py?answer=25889

  25. Lib.rario.us homepage, http://lib.rario.us/

  26. LinkedIn homepage, http://linkedin.com/

  27. Meetro homepage, http://meetro.com/

  28. Meetro HQ Online Store 2007. (Retrieved April 13, 2007) from http://www.cafepress.com/meetro

  29. MeetUp homepage, http://meetup.com/

  30. MySpace homepage, http://myspace.com/

  31. Ning homepage, http://ning.com/

  32. nTag homepage, http://ntag.com/

  33. OurStory homepage, http://ourstory.com/

  34. PBWiki homepage, http://pbwiki.com/

  35. Read It Swap It homepage, http://readitswapit.co.uk/

  36. Revver Homepage, http://one.revver.com/

  37. Rodriguez, M.A., Steinbock, D.J., Watkins, J.H., Gershenson, C., Bollen, J., Grey, V., deGraf, B.: Smartocracy: Social Networks for Collective Decision Making. In: Proceedings of the 40th Hawaii International Conference on System Sciences, pp. 90–90 (2007)

    Google Scholar 

  38. ServerSideWiki homepage - http://serversidewiki.com/

  39. Shirky, C.: A Group Is Its Own Worst Enemy (Retrieved March 18, 2007) (2003), from http://www.shirky.com/writings/group_enemy.html

  40. Shirky, C.: Ontology is Overrated: Categories, Links, and Tags (2005) (Retrieved April 6, 2007) from http://shirky.com/writings/ontology_overrated.html

  41. Social Software – Wikipedia, the free encyclopedia (2007) (Retrieved April 11, 2007) from http://en.wikipedia.org/wiki/History_of_social_software

  42. SocialText homepage - http://socialtext.com/

  43. The Australian Frequent Flyer – Membership Levels (2007), (Retrieved April 11, 2007) from http://www.frequentflyer.com.au/cmps_index.php?page=membership

  44. The monetisation (revenue model) of user generated content? (2006) (Retrieved April 3, 2007) from http://soapbox.technovated.com/2006/10/12/the-monetisation-revenue-model-of-user-generated-content/

  45. Thomas, D., Buch, V.: YouTube Case Study: Widget marketing comes of age - StartUp Review Blog (2007), (Retrieved April 2, 2007) from http://www.startup-review.com/blog/youtube-case-study-widget-marketing-comes-of-age.php

  46. Berners-Lee, T.: Retrieved April 11, 2007 (2007), from http://www.w3.org/People/Berners-Lee/

  47. VideoEgg homepage, http://videoegg.com/

  48. Web 2.0 Trends: Web 2.0 Directory. (Retrieved April 2, 2007) (2007), from http://web2trends.blogspot.com/search/label/Web%202.0%20Directory/

  49. Wikipedia homepage, http://wikipedia.org/

  50. Wikipedia Foundation, Inc. Financial Statements. (Retrieved April 12, 2007) (2006) from http://upload.wikimedia.org/wikipedia/foundation/2/28/Wikimedia_2006_fs.pdf

  51. Wikipedia: Size comparisions – Wikipedia 2007. (Retrieved April 12, 2007) from http://en.wikipedia.org/wiki/Wikipedia:Size_comparisons

  52. WikiSpace homepage, http://wikispaces.com/

  53. Wooley, D.R.: Plato: The Emergence of Online Community. (Retrieved April 11, 2007) (1994) from http://www.thinkofit.com/plato/dwplato.htm

  54. World66 Travel Guide homepage, http://world66.com/

  55. Yahoo! Publisher Network homepage, http://publisher.yahoo.com/

  56. YouTube homepage, http://youtube.com/

  57. YouTube – Press Release December 2005 (2005) (Retrieved April 11, 2007), from http://youtube.com/press_room_entry?entry=OcN9xXYar1g

Download references

Author information

Authors and Affiliations

Authors

Editor information

Osvaldo Gervasi Marina L. Gavrilova

Rights and permissions

Reprints and permissions

Copyright information

© 2007 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Chai, K., Potdar, V., Chang, E. (2007). A Survey of Revenue Models for Current Generation Social Software’s Systems. In: Gervasi, O., Gavrilova, M.L. (eds) Computational Science and Its Applications – ICCSA 2007. ICCSA 2007. Lecture Notes in Computer Science, vol 4707. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74484-9_62

Download citation

  • DOI: https://doi.org/10.1007/978-3-540-74484-9_62

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-74482-5

  • Online ISBN: 978-3-540-74484-9

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics