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International Conference on Electronic Commerce and Web Technologies

EC-Web 2007: E-Commerce and Web Technologies pp 191–200Cite as

Impact of Web Experience on e-Consumer Responses

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4655))

Abstract

Identifying the Web Experience components and understanding their role as inputs in the online customer’s decision-making process is the first step in developing and delivering an attractive online presence, likely to have the maximum impact on Internet users. Based on background literature, this study is focused on the effects of five web experience factors on virtual buying behaviour, specifically, on the choice of a virtual vendor. Additionally, in the model two user behavioural variables –motivation and experience – have been included in order to analyze their impact on web experience elements and, in consequence, on the choice of online vendors. An online consumer survey was held in a realistic virtual shopping environment. The main results of the empirical study show that four of the five web experience components analyzed (i.e., usability, trust-building, marketing mix, and aesthetics) have a positive and significant effect on the choice of e-vendor while interactivity does not have any significant effect in this choice. Experience is also an influential variable while buying motives do not substantially affect the online customer behaviour.

This study was developed within two Research Projects: Research Project whose reference is PCI-05-017, Plan Nacional de Investigación Científica, Desarrollo e Innovación Tecnológica, Junta de Comunidades de Castilla-La Mancha, 2005-2007; and Research Project whose reference is TC20070056, Vicerrectorado de Investigación, Universidad de Castilla-La Mancha, Spain, 2007.

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Author information

Authors and Affiliations

  1. University of Castilla-La Mancha. Faculty of Business. Plaza de la Universidad, 1. 02071, Albacete, Spain

    Carlota Lorenzo & Miguel A. Gómez

  2. University of Twente. School of Management and Governance, Department NIKOS, P.O. Box 217. 7500 AE Enschede, The Netherlands

    Efthymios Constantinides

  3. University of Twente. School of Management and Governance, Departement of Research Methods and Statistics. P.O. Box 217. 7500 AE Enschede, The Netherlands

    Peter Geurts

Authors
  1. Carlota Lorenzo
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  2. Efthymios Constantinides
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  3. Peter Geurts
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  4. Miguel A. Gómez
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Giuseppe Psaila Roland Wagner

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© 2007 Springer-Verlag Berlin Heidelberg

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Lorenzo, C., Constantinides, E., Geurts, P., Gómez, M.A. (2007). Impact of Web Experience on e-Consumer Responses. In: Psaila, G., Wagner, R. (eds) E-Commerce and Web Technologies. EC-Web 2007. Lecture Notes in Computer Science, vol 4655. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74563-1_19

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  • DOI: https://doi.org/10.1007/978-3-540-74563-1_19

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-74562-4

  • Online ISBN: 978-3-540-74563-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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