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A Multi-method Approach to the Assessment of Web Page Designs

  • Conference paper
Affective Computing and Intelligent Interaction (ACII 2007)

Part of the book series: Lecture Notes in Computer Science ((LNIP,volume 4738))

Abstract

This study used self-report, facial EMG, galvanic skin response, and eye tracking to assess users’ participants’ responses to two charity web sites. For each site, page content and colour of presentation (colour versus black & white) were manipulated. Results support the utility and diversity of these measures. Each provided information about users’ responses to web page designs, with a good deal of variation in sensitivity to experimental manipulations. In combination the data from these measures allowed further inferences to be drawn, supporting a multi-dimensional view of user experience and the need for multi-method approaches to evaluation.

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Authors and Affiliations

  1. Institute of Psychological Sciences,University of Leeds, Leeds LS2 9JT, U.K.

    S. J. Westerman, E. J. Sutherland, L. Robinson, H. Powell & G. Tuck

Authors
  1. S. J. Westerman
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  2. E. J. Sutherland
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  3. L. Robinson
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  4. H. Powell
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  5. G. Tuck
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Editor information

Ana C. R. Paiva Rui Prada Rosalind W. Picard

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© 2007 Springer-Verlag Berlin Heidelberg

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Westerman, S.J., Sutherland, E.J., Robinson, L., Powell, H., Tuck, G. (2007). A Multi-method Approach to the Assessment of Web Page Designs. In: Paiva, A.C.R., Prada, R., Picard, R.W. (eds) Affective Computing and Intelligent Interaction. ACII 2007. Lecture Notes in Computer Science, vol 4738. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74889-2_27

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  • DOI: https://doi.org/10.1007/978-3-540-74889-2_27

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-74888-5

  • Online ISBN: 978-3-540-74889-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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