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Why Marketing Short Range Devices as Active Radio Frequency Identifiers Might Backfire

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Book cover The Internet of Things

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4952))

Abstract

This paper analyses why marketing short range devices (SRD) as radio frequency identifiers (RFID) might backfire on the RFID industry. To support this claim it provides a legal use case as basis and gives an overview of selected technical parameters of RFID. Furthermore an analysis of 43 legal articles shows that legal experts perceive the technology of RFID in an undifferentiated way. Finally an analysis of 11 tag providers of so called “active RFID tags” shows that SRD are marketed as active RFID. It concludes that in order to avoid inhibiting legal consequences which might have negative effect on the RFID industry a differentiated approach regarding the functionality of short range transmitters and RFID is necessary.

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Authors and Affiliations

  1. Copenhagen Business School, Centre for Applied ICT, Howitzvej 60, 2000, Frederiksberg, Denmark

    Daniel Ronzani

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  1. Daniel Ronzani
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Editor information

Christian Floerkemeier Marc Langheinrich Elgar Fleisch Friedemann Mattern Sanjay E. Sarma

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© 2008 Springer-Verlag Berlin Heidelberg

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Ronzani, D. (2008). Why Marketing Short Range Devices as Active Radio Frequency Identifiers Might Backfire. In: Floerkemeier, C., Langheinrich, M., Fleisch, E., Mattern, F., Sarma, S.E. (eds) The Internet of Things. Lecture Notes in Computer Science, vol 4952. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-78731-0_14

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  • DOI: https://doi.org/10.1007/978-3-540-78731-0_14

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-78730-3

  • Online ISBN: 978-3-540-78731-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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