Abstract
Web Analytics Service (WAS) has become a rapidly growing business in the internet transactions between firms. It is, from the client firm’s perspective, considered to be a form of IT outsourcing. In this paper, we identify factors which can influence the continuous usage intention of a firm that has utilized WAS, and empirically validate the relationships between the identified factors. In the research model developed and described herein, only information quality among the several quality factors was found to be significantly associated with the satisfaction of the client firm. Relative value, switching cost, service usage period, and satisfaction were all significantly associated with dependence.
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Park, J., Kim, J., Koh, J. (2009). Key Factors Affecting Continuous Usage Intention in Web Analytics Service. In: Håkansson, A., Nguyen, N.T., Hartung, R.L., Howlett, R.J., Jain, L.C. (eds) Agent and Multi-Agent Systems: Technologies and Applications. KES-AMSTA 2009. Lecture Notes in Computer Science(), vol 5559. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01665-3_53
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DOI: https://doi.org/10.1007/978-3-642-01665-3_53
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-01664-6
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