Abstract
In the trend of advocating the cultural and creative industry in recent years, Taiwan elevates the people’s spiritual satisfaction and the value of cultural products through the mutual impact of art/culture and the creative design. This is just a new-type industry that all nations worldwide pay attention to in recent years. This research studies on Taiwan’s local Ja Jang culture transforming in the innovative design of cultural and creative products. Besides actually developing the product design of Ja Jang culture, we emphasize much more the discussion on the essence of cultural products and the construction of designing mode. According to the research result, there are four conclusions: 1. In terms of the development of Taiwan’s cultural and creative industry, the focus should be on (1) centering on key industries, (2) cultivating the cultural industries with Taiwan’s specialties, (3) introducing international capital, having international communication, making good use of China’s resources, and (4) founding a platform of information integration. 2. The designing meanings of cultural products should contain three levels, which are the exterior level (visible and material), the middle level (of using behavior and ritual/customary), and the interior level (ideological and spiritual). 3. Comparing to attributes of general product design, the cultural product design generally changes from use-base to the elevation of symbol value to bring out the product’s peculiarity and its differentiation. 4. The design mode of Taiwan’s local culture is constructed, and products of global culture are brought from the age of technology to the age of design for “heart” of humanistic culture.
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Chen, CH., Chen, BC., Jan, CD. (2009). A Study of Innovation Design on Taiwan Culture Creative Product – A Case Study of the Facial Mask of Ba Ja Jang. In: Aykin, N. (eds) Internationalization, Design and Global Development. IDGD 2009. Lecture Notes in Computer Science, vol 5623. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02767-3_38
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DOI: https://doi.org/10.1007/978-3-642-02767-3_38
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