Abstract
This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.
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References
Google: Adwords tv ads web site, http://www.google.com/adwords/tvads
Google: Adwords traditional media blog, http://google-tmads.blogspot.com/search/label/Google%20TV%20Ads
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Nisan, N. et al. (2009). Google’s Auction for TV Ads. In: Albers, S., Marchetti-Spaccamela, A., Matias, Y., Nikoletseas, S., Thomas, W. (eds) Automata, Languages and Programming. ICALP 2009. Lecture Notes in Computer Science, vol 5556. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02930-1_26
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DOI: https://doi.org/10.1007/978-3-642-02930-1_26
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