Abstract
This research focuses on the effects of mannequins on consumer’s perception and shopping attitude in the context of retail clothing sales. Mannequins impact customers by giving them a look to aspire to. Mannequins are great for showing just how certain garments can be worn. A research was conducted based upon the mannequin displays in the retail stores. According to the results, consumers seem to have a more positive perception of color display, design, appearance. Consumers perceiving the displays positively and feels that it is creating a new sense and life style by providing complete visualization.
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Anitha, N., Selvaraj, C. (2010). The Effects of Mannequins on Consumers’ Perception and Shopping Attitude. In: Das, V.V., et al. Information Processing and Management. BAIP 2010. Communications in Computer and Information Science, vol 70. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-12214-9_118
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DOI: https://doi.org/10.1007/978-3-642-12214-9_118
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-12213-2
Online ISBN: 978-3-642-12214-9
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