Abstract
CRM has redefined the relationship between customers and the companies that serve them. It is premised on a simple logic of creating, maintaining and retaining customers for profitable long term association and maximizing the value through customer relationships. Even the pharma sector has also shown its confidence towards this upcoming expensive and technology intensive system. This article describes the concepts and mechanism of CRM for the pharma sector, illustrates its need for pharma sector and throws light on the benefits and pitfalls of CRM for pharma sector.
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Sinha, R., Kaushik, C. (2010). CRM in Pharmaceutical Sector: Meeting the Challenges of Changing Healthcare Environment. In: Das, V.V., et al. Information Processing and Management. BAIP 2010. Communications in Computer and Information Science, vol 70. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-12214-9_121
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DOI: https://doi.org/10.1007/978-3-642-12214-9_121
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-12213-2
Online ISBN: 978-3-642-12214-9
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