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International Conference on Web Information Systems and Technologies

WEBIST 2009: Web Information Systems and Technologies pp 212–226Cite as

Modelling the B2C Marketplace: Evaluation of a Reputation Metric for e-Commerce

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Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 45))

Abstract

This paper evaluates recently developed novel and comprehensive reputation metric designed for the distributed multi-agent reputation system for the Business-to-Consumer (B2C) E-commerce applications. To do that an agent-based simulation framework was implemented which models different types of behaviours in the marketplace. The trustworthiness of different types of providers is investigated to establish whether the simulation models behaviour of B2C e-Commerce systems as they are expected to behave in real life.

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Author information

Authors and Affiliations

  1. School of Computing and Information Technology, University of Wolverhampton, MI Building, Wulfruna Street, Wolverhampton, WV1 1SB, U.K.

    Anna Gutowska & Andrew Sloane

Authors
  1. Anna Gutowska
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  2. Andrew Sloane
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Editor information

Editors and Affiliations

  1. Department of Systems and informatics, Institute for Systems and Technologies of Information, Control and Communication (INSTICC) and Instituto Politécnico de Setúbal (IPS), Rua do Vale de Chaves, Estefanilha, 2910-761, Setúbal, Portugal

    José Cordeiro  & Joaquim Filipe  & 

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Gutowska, A., Sloane, A. (2010). Modelling the B2C Marketplace: Evaluation of a Reputation Metric for e-Commerce. In: Cordeiro, J., Filipe, J. (eds) Web Information Systems and Technologies. WEBIST 2009. Lecture Notes in Business Information Processing, vol 45. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-12436-5_16

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  • DOI: https://doi.org/10.1007/978-3-642-12436-5_16

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-12435-8

  • Online ISBN: 978-3-642-12436-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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