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The Impact of Recommendation Sources on the Adoption Intention of Microblogging Based on Dominance-based Rough Set Approach

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Rough Sets and Current Trends in Computing (RSCTC 2010)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 6086))

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Abstract

Microblogging is a social media tool that allows users to write short text messages to public and private networks. This research focuses specifically on the microblogging on Facebook. The main purposes of this study are to investigate and compare what recommendation sources influence the intention to use microbloggings and to combine gender, daily internet hour usage and past use experience to infer the usage of microbloggings decision rules using a dominance-based rough-set approach (DRSA). Data for this study were collected from 382 users and potential users. The analysis is grounded in the taxonomy of induction-related activities using DRSA to infer the usage of microbloggings decision rules. Finally, the study of the nature of microblogging reflects essential practical and academic value.

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Author information

Authors and Affiliations

  1. Department of Management Science, National Chiao Tung University, 1001 Ta-Hsueh Road, Hsinchu, 300, Taiwan

    Yang-Chieh Chin & Chiun-Sin Lin

  2. Department of International Business, National Dong Hwa University, No.1, Sec. 2, Da Hsueh Rd., Shoufeng, Hualien, 97401, Taiwan

    Chaio-Chen Chang

  3. Department of Business Administration, Kainan University, No. 1 Kainan Road, Luchu, Taoyuan, 338, Taiwan

    Gwo-Hshiung Tzeng

  4. Institute of Management of Technology, National Chiao Tung University, 1001 Ta-Hsueh Road, Hsinchu, 300, Taiwan

    Gwo-Hshiung Tzeng

Authors
  1. Yang-Chieh Chin
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  2. Chaio-Chen Chang
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  3. Chiun-Sin Lin
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  4. Gwo-Hshiung Tzeng
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Editor information

Editors and Affiliations

  1. Institute of Mathematics, Warsaw University, Banacha 2, 02-097, Warsaw, Poland

    Marcin Szczuka

  2. ICS, Warsaw University of Technology,,  

    Marzena Kryszkiewicz

  3. Department of Applied Computer Science, University of Winnipeg, R3B 2E9, Winnipeg, Manitoba, Canada

    Sheela Ramanna

  4. Dept. of Computer Science, The University of Wales, Aberystwyth, UK

    Richard Jensen

  5. Harbin Institute of Technology, PO Box 458, 150006, Harbin, China

    Qinghua Hu

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Chin, YC., Chang, CC., Lin, CS., Tzeng, GH. (2010). The Impact of Recommendation Sources on the Adoption Intention of Microblogging Based on Dominance-based Rough Set Approach. In: Szczuka, M., Kryszkiewicz, M., Ramanna, S., Jensen, R., Hu, Q. (eds) Rough Sets and Current Trends in Computing. RSCTC 2010. Lecture Notes in Computer Science(), vol 6086. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-13529-3_55

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  • DOI: https://doi.org/10.1007/978-3-642-13529-3_55

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-13528-6

  • Online ISBN: 978-3-642-13529-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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