Abstract
Customers’ perceived risk is an important content in risk research field. Recently, perceived risk is being widely used in decision making and customers’ behavior explanation, and deserves a special recognition by scholars. Service failures are unavoidable for on-line shops because of their particularities. Certain deals being applied to win the customers satisfactory when service failures happen can benefit on-line shops to be competitive. With a two-stage dynamic game of incomplete information between on-line shops and customers, this paper discussed the relationship among the customers’ perceived risk, on-line shops optimal strategies and customers’ purchase behaviors.
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© 2011 Springer-Verlag Berlin Heidelberg
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Fang, Y., Tao, F. (2011). Influence of Perceived Risk and Service Recovery on On-Line Shopping: A Dynamic Game of Incomplete Information. In: Wu, D. (eds) Modeling Risk Management in Sustainable Construction. Computational Risk Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15243-6_45
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DOI: https://doi.org/10.1007/978-3-642-15243-6_45
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