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International Conference on U- and E-Service, Science and Technology

UNESST 2010: U- and E-Service, Science and Technology pp 60–69Cite as

Effects of Knowledge Sharing and Social Presence on the Intention to Continuously Use Social Networking Sites: The Case of Twitter in Korea

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Part of the book series: Communications in Computer and Information Science ((CCIS,volume 124))

Abstract

Recent surge of social networking websites in the world supports a widely accepted assumption that people aspires to be recognized online by sharing information with others, perceive enjoyment and keeps to use their social networking site continuously. Different from traditional social networking sites (SNSs) like Cyworld and Facebook, Twitter is famous for its short message and ease of sharing knowledge with others in a prompt manner. Therefore, Twitter is preferred most by many people who seem innovative generically. In this sense, Twitter accumulates its fame as the most influential SNS media among users. However, there is no study to investigate why people holds continuous intention to use the Twitter from the perspective of knowledge-sharing and social presence. To resolve this research issue, this paper adopts six constructs such as personal innovativeness, knowledge-sharing intention, perceived ease of use, perceived enjoyment, social presence, and intention to continuously use. Empirical results with 105 valid questionnaires revealed that the proposed research model is statistically significant, and people’s intention to use the Twitter continuously is influenced by social presence, perceived enjoyment, and perceived ease of use.

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Author information

Authors and Affiliations

  1. Department of Interaction Science, Sungkyunkwan University, Seoul, 110-745, Republic of Korea

    Bong-Won Park

  2. SKK Business School and Department of Interaction Science, Sungkyunkwan University, Seoul, 110-745, Republic of Korea

    Kun Chang Lee

Authors
  1. Bong-Won Park
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  2. Kun Chang Lee
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Editor information

Editors and Affiliations

  1. Hannam University, Daejeon, South Korea

    Tai-hoon Kim

  2. Hosei University, 3-7-2, Kajino-cho, Koganei-shi, 184-8584, Tokyo, Japan

    Jianhua Ma

  3. National Chiao Tung University, Hsinchu, Taiwan

    Wai-chi Fang

  4. Hannam University, 133 Ojeong-dong, 306-791, Daeduk-gu, Daejeon, Korea

    Byungjoo Park

  5. University of Tasmania, 7001, Hobart, Australia

    Byeong-Ho Kang

  6. University of Warsaw & Infobright Inc., Poland

    Dominik Ślęzak

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© 2010 Springer-Verlag Berlin Heidelberg

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Park, BW., Lee, K.C. (2010). Effects of Knowledge Sharing and Social Presence on the Intention to Continuously Use Social Networking Sites: The Case of Twitter in Korea. In: Kim, Th., Ma, J., Fang, Wc., Park, B., Kang, BH., Ślęzak, D. (eds) U- and E-Service, Science and Technology. UNESST 2010. Communications in Computer and Information Science, vol 124. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-17644-9_7

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  • DOI: https://doi.org/10.1007/978-3-642-17644-9_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-17643-2

  • Online ISBN: 978-3-642-17644-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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