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Information Technologies in Environmental Engineering pp 241–254Cite as

Sustainable CRM for Mobility Services based on SOA architecture

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Part of the book series: Environmental Science and Engineering ((ENVENG,volume 3))

Abstract

Transportation is a field that has potential for reducing emission and pollution through technological and social innovation. Today we face the problem of sustainable multi-modal transportation. This chapter presents a way to approach the problem by increasing the user’s sustainability awareness using an adaptive application. The proposed application is strongly related to a CRM system since today CRM aims at increasing consumption of customers with the goal of profit maximization without integrating sustainability into CRM strategies, processes and systems. The solution is built on top of a framework taking into account a set of requirements for the New Generation of Adaptive Applications. These requirements originate both at the field of Adaptive Hypermedia and the field of Business Informatics.

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Author information

Authors and Affiliations

  1. University of Oldenburg, Oldenburg, Germany

    Ammar Memari, Benjamin Wagner vom Berg & Jorge Marx Gomez

Authors
  1. Ammar Memari
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  2. Benjamin Wagner vom Berg
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  3. Jorge Marx Gomez
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Corresponding author

Correspondence to Ammar Memari .

Editor information

Editors and Affiliations

  1. Poznan University of Technology, Strzelecka 11, Poznan, 60-965, Poland

    Paulina Golinska

  2. Poznan University of Technology, Strzelecka 11, Poznan, 60-965, Poland

    Marek Fertsch

  3. , Dept. für Informatik, Universität Oldenburg, Ammerländer Heerstr. 114-118, Oldenburg, 26129, Germany

    Jorge Marx-Gómez

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© 2011 Springer-Verlag Berlin Heidelberg

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Memari, A., Berg, B.W.v., Gomez, J.M. (2011). Sustainable CRM for Mobility Services based on SOA architecture. In: Golinska, P., Fertsch, M., Marx-Gómez, J. (eds) Information Technologies in Environmental Engineering. Environmental Science and Engineering(), vol 3. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19536-5_19

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