Abstract
Today, product counterfeiting and piracy are fully recognised as essential business risks in nearly any industry domain. Remedies to end this threat have been researched more than 30 years – yet, this scourge is prevailing. Recent research indicates that decision makers have not yet been enabled to fully understand the scope and implications of the phenomenon in a strategic management context. In particular decision support tools stand for an immediate research and management need. This short contribution aims at closing this gap by proposing a System Dynamics framework for counterstrategy evaluation.
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References
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© 2011 Springer-Verlag Berlin Heidelberg
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Kleine, O., Schröter, M. (2011). Exploring Anti-Counterfeiting Strategies: A Preliminary System Dynamics Framework for a Quantitative Counterstrategy Evaluation. In: Hu, B., Morasch, K., Pickl, S., Siegle, M. (eds) Operations Research Proceedings 2010. Operations Research Proceedings. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-20009-0_89
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DOI: https://doi.org/10.1007/978-3-642-20009-0_89
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