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Asian Conference on Intelligent Information and Database Systems

ACIIDS 2011: Intelligent Information and Database Systems pp 556–565Cite as

Effects of Users’ Perceived Loneliness and Stress on Online Game Loyalty

  • Conference paper

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 6592))

Abstract

Online games become very popular as the Internet permeates down to all ranks of our lives. However, contrary to our common sense that those users loyal to the online games will just enjoy the games only for the sake of pleasure, user’s perceived loneliness and stress are believed to affect their loyalty for the games. However, this research issue remains unexplored sufficiently in the fields of IS studies. In this sense, this paper proposes a new research model in which users’ perceived loneliness and stress have relationships to game loyalty through other experiential factors such as flow, enjoyment, and character identification. To prove the validity of our proposed research model, empirical analysis was performed with 187 valid questionnaires using PLS (Partial Least Square). Results revealed that the proposed research model is statistically significant, and loneliness and perceive stress hold crucial position in the users’ loyalty to games.

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Author information

Authors and Affiliations

  1. Department of Interaction Science, Sungkyunkwan University, Seoul, 110-745, Republic of Korea

    Bong-Won Park & Kun Chang Lee

  2. SKK Business School, Sungkyunkwan University, Seoul, 110-745, Republic of Korea

    Kun Chang Lee

Authors
  1. Bong-Won Park
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  2. Kun Chang Lee
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Editor information

Editors and Affiliations

  1. Wroclaw University of Technology, 50-370, Wroclaw, Poland

    Ngoc Thanh Nguyen

  2. Department of Computer Engineering, Yeungnam University, Dae-Dong, 712-749, Gyeungsan, Korea

    Chong-Gun Kim

  3. Institute of Informatics, Automation and Robotics, Wroclaw University of Technology, 50-370, Wrocław, Poland

    Adam Janiak

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© 2011 Springer-Verlag Berlin Heidelberg

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Park, BW., Lee, K.C. (2011). Effects of Users’ Perceived Loneliness and Stress on Online Game Loyalty. In: Nguyen, N.T., Kim, CG., Janiak, A. (eds) Intelligent Information and Database Systems. ACIIDS 2011. Lecture Notes in Computer Science(), vol 6592. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-20042-7_56

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  • DOI: https://doi.org/10.1007/978-3-642-20042-7_56

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-20041-0

  • Online ISBN: 978-3-642-20042-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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