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International Conference on E-Business and Telecommunications

ICETE 2009: e-Business and Telecommunications pp 94–109Cite as

Strategic Planning, Environmental Dynamicity and Their Impact on Business Model Design: The Case of a Mobile Middleware Technology Provider

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Part of the book series: Communications in Computer and Information Science ((CCIS,volume 130))

Abstract

The study aims at addressing how the approach to strategy definition, strategic planning and external dynamicity can affect the process of business model design within a firm. Analyzing the case of a newcomer in the market for the provisioning of middleware platforms enabling the delivery of Mobile digital content, the paper first identifies a set of critical decisions to be made at a business model design level for a Mobile Middleware Technology Provider, and aggregates these variables within an overall reference framework; then, through a longitudinal case study, it assesses how and why the initial business model configuration changed after two years of business activity. The study allows to argue that those business model design changes occurred in the timeframe considered depended largely on a defective approach to business strategy definition, while environmental dynamicity mostly played an “amplification effect” on the mistakes made in the underlying strategic planning process.

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Author information

Authors and Affiliations

  1. Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Piazza Leonardo 32, 20133, Milan, Italy

    Antonio Ghezzi, Andrea Rangone & Raffaello Balocco

Authors
  1. Antonio Ghezzi
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  2. Andrea Rangone
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  3. Raffaello Balocco
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Editor information

Editors and Affiliations

  1. Department of Computer Science, Monmouth University, 07764, West Long Branch, NJ, U.S.A.

    Mohammad S. Obaidat

  2. Departament of Systems and Informatics, Polytechnic Institute of Setúbal – INSTICC, Rua do Vale de Chaves - Estefanilha, 2910-761, Setúbal, Portugal

    Joaquim Filipe

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Ghezzi, A., Rangone, A., Balocco, R. (2011). Strategic Planning, Environmental Dynamicity and Their Impact on Business Model Design: The Case of a Mobile Middleware Technology Provider. In: Obaidat, M.S., Filipe, J. (eds) e-Business and Telecommunications. ICETE 2009. Communications in Computer and Information Science, vol 130. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-20077-9_7

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  • DOI: https://doi.org/10.1007/978-3-642-20077-9_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-20076-2

  • Online ISBN: 978-3-642-20077-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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