Abstract
Taiwanese government has been aggressively promoting culture creative industries in recent years. To achieve the goals of industry transformation and to better the living environment, it further propels the innovative concept of “creative life industry”.
Demonstrating a new economy model, creative life industry intends to attain experience economy through attracting consumers with life aesthetics. In human life, craft creation comes with multi-values in various aspects. Craft is creative activities humans employ to solve their everyday problems in food, clothing, residing and transportation. It has served two functions in practical objects and art works in human history. In the process of creation, exchange, possession, usage, and appreciation, craft enriches human life and becomes the most valued aesthetic experience for promoting creative life industry.
The purpose of this study is to investigate daily crafts, concerning both industry management and product design, and to establish an appropriate model to promote consumers’ aesthetic experiences on daily crafts. The methods of data collection are survey questionnaires and in-depth interviews. With literature review, four experience factors of sense, think, act and relate are defined for writing up the survey questions. Results of data collected from the survey responses and interviews could provide concrete suggestions for artists, designers and business managers who plan for experience activities.
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Lin, PH., Lu, CC., Yeh, ML. (2011). Design for Aesthetic Experience. In: Rau, P.L.P. (eds) Internationalization, Design and Global Development. IDGD 2011. Lecture Notes in Computer Science, vol 6775. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21660-2_36
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DOI: https://doi.org/10.1007/978-3-642-21660-2_36
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