Abstract
In the whole products process of enterprise-class, the product definition decides the product’s “gene”. By way of in-depth research on user experience and behavior, our brand strategy, product planning and product definition would be more accurate and reasonable. Along with the level of product and brand homogeneity increase, the consumers more rely on perceptual understanding and intuitive when buying. Usability is just the underlying objective of humanism design view. The “perceptual demand” is the product of profession maturity and full competition. In order to capture the users’ hearts and target to the users at first sight, it is must needed to give products enough emotional appeal and more latter symbol to meet higher levels of people’s spiritual needs.
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Wang, Y., Ge, Q. (2011). The User’s Emotional Elements Research of Mobile Network Products Development Guided by User Experience. In: Rau, P.L.P. (eds) Internationalization, Design and Global Development. IDGD 2011. Lecture Notes in Computer Science, vol 6775. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21660-2_37
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DOI: https://doi.org/10.1007/978-3-642-21660-2_37
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