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An Integrated Model of Technological and Behavioral Perspectives for Household Internet Adoption: An Empirical Study on Iranian Communities

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Digital Enterprise and Information Systems (DEIS 2011)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 194))

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Abstract

The existing theories in the technology acceptance and Internet adoption fields could be classified to technological and behavioral approaches. In this paper, we propose an integrated household Internet adoption model combining both perspectives, so as the three primal models of technology acceptance model (TAM), theory of planned behavior (TPB) and uses and gratifications theory (U&G) are selected to construct the integrated model. The relations between the proposed model’s constructs are then hypothesized based on the literature findings, and examined in a case study of Internet adoption among Iranian household users.

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Author information

Authors and Affiliations

  1. Industrial Engineering Department, Faculty of Engineering, University of Tehran, Tehran, Iran, P.O. Box 11365-4563

    Vahid Khatibi, Shima Mohebbi & Abbas Keramati

Authors
  1. Vahid Khatibi
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  2. Shima Mohebbi
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  3. Abbas Keramati
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Editor information

Editors and Affiliations

  1. London Metropolitan Business School, London Metropolitan Business University, Eden grove - EG4.06, N7 8EA, London, UK

    Ezendu Ariwa

  2. Information Systems Department, King Saud University, 11543, Riyadh, Saudi Arabia

    Eyas El-Qawasmeh

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© 2011 Springer-Verlag Berlin Heidelberg

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Khatibi, V., Mohebbi, S., Keramati, A. (2011). An Integrated Model of Technological and Behavioral Perspectives for Household Internet Adoption: An Empirical Study on Iranian Communities. In: Ariwa, E., El-Qawasmeh, E. (eds) Digital Enterprise and Information Systems. DEIS 2011. Communications in Computer and Information Science, vol 194. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22603-8_57

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  • DOI: https://doi.org/10.1007/978-3-642-22603-8_57

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-22602-1

  • Online ISBN: 978-3-642-22603-8

  • eBook Packages: Computer ScienceComputer Science (R0)

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